Primer

by Jennifer Muro; Thomas Krajewski

This title was previously available on NetGalley and is now archived.

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Pub Date Jun 23 2020 | Archive Date Jun 23 2020

DC Entertainment | DC Comics

Children's Fiction | Middle Grade

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Description

Artistry and super-heroics collide ain this new superhero story!

Thirteen-year-old Ashley Rayburn is an upbeat girl with a decidedly downbeat past. With a father in prison, Ashley has bounced from foster home to foster home and represents a real challenge to the social workers who try to help her--not because she's inherently bad, but because trouble always seems to find her.

Things start looking up for Ashley when she finds new, loving parents, a best friend, and an outlet for her creative skills. But her life quickly gets more complicated when she also finds a suitcase full of specially enhanced body paints, changing her from artist to the world's newest superhero. It's the greatest thing to happen in her life so far, until Ashley finds herself pursued by a government agency that wants those paints back! Now she has to make hard choices to protect her new parents and learn what it truly means to be a family.

From writers Jennifer Muro (Star Wars: Forces of Destiny) and Thomas Krajewski (Netflix's Buddy Thunderstruck) and artist Gretel Lusky comes a brand-new superhero for the DC Universe in a story that is alternately fun, dramatic, emotional, and uplifting.

Marketing Plan

Extensive review outreach: book trade outreach ahead of on-sale and wide outreach timed to on-sale across print and digital media including mainstream/consumer, book, pop culture, entertainment, comic book, and family press and additional vertical outlets
Talent interview outreach to print, digital and broadcast media across mainstream/consumer, book, pop culture, entertainment, comic book, and family press and additional vertical outreach
Exclusive excerpt reveals and special features outreach
Influencer outreach for MG/YA/book/family blogs, BookTubers, Instagrammers etc. for reviews, talent Q&As and special features

Print Advertising in Publishers Weekly, Booklist, Baker & Taylor and Ingram
Digital Advertising in Shelf Awareness, Goodreads, NetGalley, Baker & Taylor and Ingram
Author signings
Academic reading guide and discussion guide distribution
Resources web page launch for librarians, educators and buyers
LibraryCons support nationwide
Digital and physical galleys available February 2020
Inclusion of galley in ABA Indie Bound mailings and School Library Journal
E-mail blasts sent to libraries, retailers and media
Promotion on dccomics.com
Promotion through DC Comics social media (Facebook, Twitter, blogs)
Support at trade book and comics conventions

Extensive review outreach: book trade outreach ahead of on-sale and wide outreach timed to on-sale across print and digital media including mainstream/consumer, book, pop culture, entertainment...