The Art of Political Storytelling

Why Stories Win Votes in Post-truth Politics

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Description

In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most...

Advance Praise

“Philip Seargeant's utterly original and fascinating book provides a unique perspective on our current "post-truth" predicament... Read it and lament, read it and understand, or read it to learn how...

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