In Marissa Meyer's young adult contemporary romance, a girl is suddenly gifted with the ability to cast instant karma on those around her – both good and bad.
Chronic overachiever Prudence Daniels is always quick to cast judgment on the lazy, rude, and arrogant residents of her coastal town. Her dreams of karmic justice are fulfilled when, after a night out with her friends, she wakes up with the sudden ability to cast instant karma on those around her.
Pru giddily makes use of the power, punishing everyone from public vandals to mean gossips, but there is one person on whom her powers consistently backfire: Quint Erickson, her slacker of a lab partner. Quint is annoyingly cute and impressively noble, especially when it comes to his work with the rescue center for local sea animals.
When Pru resigns herself to working at the rescue center for extra credit, she begins to uncover truths about baby otters, environmental upheaval, and romantic crossed signals—not necessarily in that order. Her newfound karmic insights reveal how thin the line is between virtue and vanity, generosity and greed . . . love and hate… and fate.
Major National Marketing and Publicity Campaign
National Instant Karma Tour
Appearances and Promotions at LibraryPalooza and NCTE
Giveaways, Promotions, & Appearances at Major Conventions and Festivals
Major Promotion At Select National School And Library Conferences
Major National Print and Online Media Campaign
Extensive Outreach to YA Bloggers
Industry Big Mouth Outreach with Designed E-ARC
Exclusive Merchandising and Preorder Kits Available for Indie Bookstores
Including C2E2, NTTBF, YALLStayHome, NYCC, and YALLFest
Massive National Consumer Advertising Campaign
Prepublication Trade Advertising Campaign
Reaching Teen, Rom-Com, and Crossover Readers
Digital Platforms, Social Media, Streaming TV, and More!
Incentivized Online and In-Store Preorder Campaign
Fierce Reads Social Media Engagement Campaign
Exclusive Content Reveals, Author Q&As, Sweepstakes, Book Trailer
Email Marketing Campaign Targeting Young Adult Subscribers and Marissa Meyer Fans
Promotions on Goodreads and Netgalley
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