101 Ways to Rock Running for Office
by Dayna Steele with Scott Schroder
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Pub Date 01 Mar 2021 | Archive Date 29 Mar 2021
Running for office is one of the most patriotic things you can do for your community and for your country. However, most citizens don’t because they don’t know where to start. Here’s a guide to get you started from student council to the US Congress, a must-read for every wanna-be candidate and organizer.
Dayna Steele and Scott Schroder became an unlikely duo when Dayna ran for Congress in 2018 and Scott was hired as her “body man” - someone on a campaign who stays close to the candidate at all times and does everything from advising to driving to carrying her purse. The two barnstormed across nine counties in a large pickup truck wrapped in Dayna’s image and the U.S. Constitution.
In the end, even though they moved the needle over 20 points from past elections, Dayna still lost with only 27% of the vote. However, her campaign did much to change Southeast Texas’s political trajectory by helping elect dozens of new judges and county officials in Harris County, Texas, registering thousands of voters, including first-time voters, and getting hundreds of volunteers involved in the process for the first time.
“I was impressed by Dayna’s run for Congress in 2018. She ran a tough race in what many thought was an impossible district. While she didn’t win, she outperformed most everyone’s expectations and inspired others to think about running as well. Now she’s shared her experience in this book as a guide for aspiring candidates.” — Beto O’Rourke
“There are good people who do not fear, who know there is a world of peace and hope waiting. If we keep moving forward, we will eventually drag people toward it. That’s just the way change is. This is how it works in America. We can create change. And you can start with Dayna’s book.” — Melissa Etheridge, musician
“Dayna Steele is a rock-n-roll legend who was born to run. Her hard-earned lessons from her congressional race will save you time and money, and earn you votes.” —Paul Begala, political strategist
“I’ve volunteered for hundreds of candidates, but it’s different when it’s you. Each race I've run (of 11) was a unique set of circumstances—what didn’t change is the elements of a campaign. This is a clear and concise “how to guide” to help you take the leap and build the wings that will let you fly.” — Annise Parker, The Victory Fund CEO and former Houston mayor
National PR campaign
National PR campaign