Say Please and Thank You & Stand in Line
One man's story of what makes Canada special, and how to keep it that way
by Dany Assaf
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Pub Date 10 May 2021 | Archive Date 31 May 2021
Sutherland House, Sutherland House Books
After the tragedy of 9/11, a sign suddenly appeared on a suburban Edmonton lawn that read: “Osama bin Laden lives closer than you think.” The sign pointed to Dany Assaf’s house. Dany was born in Edmonton, where he played hockey and dreamed of the NHL, a life familiar to any Canadian kid. Yet suddenly, despite generations of family history in Alberta, he and his family were branded as Muslim terrorists: the “other” to be feared and shunned.
Dany, now a top Bay Street competition lawyer who travels the globe representing Canadian interests, examines how we got to this point — from idolizing Darryl Sittler as a boy to dealing with the threats of white supremacists to the joy of his son Mohamad carrying the Canadian flag to midfield at the 100th Anniversary of the Grey Cup. Moving through the disturbing politics of hate to the uplifting message of togetherness, this is an untold Canadian story of four generations of a Muslim family and their journey through an increasingly fragile multicultural society. It is also a blueprint for hope that seeks to reclaim the soul and spirit of what has made Canada unique.
A Note From the Publisher
DANY ASSAF is a globally recognized lawyer, specializing in competition law and policy. Dany and his wife Lisa also co-founded Toronto’s annual Fast in the 6: Diversity.Unity.Prosperity. event. His family’s century of history in Canada began with establishing the first mosque in Alberta in 1938.
"Dany's optimistic vision is contagious, and he offers Canadians a new perspective on how to build a stronger country."
-- Zaib Shaikh, star of "Little Mosque on the Prairie"
“Dany Assaf’s story is Canada’s story, not the cliched TV commercial coffee and donuts version, but a real story of arrival and struggle, of ingenuity and adaptation, of contribution and crisis. Assaf is an important voice of unity in a time threatened by the howls of division.”
-- Evan Solomon, host of The Evan Solomon Show and Question Period
- National news story tie-in with Ramadan; author is the organizer of a landmark annual event in downtown Toronto
- PR campaign for interviews, features, and excerpts with local Calgary and Toronto markets, and national Canada & select U.S. media covering human interest, public affairs, social issues, diversity, religion, books, and features/profiles
- Select author appearances & book signing events in Canada
- Pre-order push and ongoing release promotion in Sutherland House Books newsletter and social media