The Power of Surprise

How Your Brain Secretly Changes Your Beliefs

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Pub Date 15 Sep 2021 | Archive Date 15 Sep 2021

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Description

Rousell examines the rich and complex nuances of the science of surprise and shows us how we can use it strategically to enrich lives.
Random events transform us. After studying formative events, moments that define us, for over three decades, Michael Rousell discovered that most of them took place during a spark of surprise. This breakthrough launched a fascinating journey from neuroscience to stand-up comedy. Rousell draws on research from a wide variety of brain science disciplines (cognition, motivation, neuroscience, psychology, artificial intelligence, persuasion, evolution, and learning), then examines those who already use surprise strategically (comedians, film directors, entertainers, magicians, and novelists). This examination illustrates the hidden, yet critical features inherent in surprise, while demystifying the complexities. Surprise evolved as a mechanism to instantly change our beliefs. Rousell shows how surprising events produce invisible influence because they open a window to spontaneous belief change with no warning or conscious awareness. You’ll see how seemingly minor features of surprise create profound differences and can be used to strategically enrich lives, create positive mindsets, and maximize influence.
Michael A. Rousell, PhD, is a teacher, psychologist, and professor emeritus at Southern Oregon University. Rousell studied life-changing events for over three decades and established his expertise by writing the internationally successful book Sudden Influence: How Spontaneous Events Shape Our Lives (2007). His pioneering work draws on research from a wide variety of brain sciences that show when, how, and why we instantly form new beliefs. He lives with his spouse in Edmonton, Alberta, Canada.

Rousell examines the rich and complex nuances of the science of surprise and shows us how we can use it strategically to enrich lives.
Random events transform us. After studying formative events...

A Note From the Publisher

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This is a set of uncorrected page proofs. It is not a finished book and is not expected to look like one. Errors in spelling, page length, format and so forth will all be corrected by the time the book is published several months from now. Photos and diagrams, which may be included in the finished book, may not be included in this format. Uncorrected proofs are primarily useful so that you, the reader, might know months before actual publication what the author and publisher are offering. If you plan to quote the text in your review, you must check it with the publicist or against the final version. Please contact reviews@rowman.com with any questions. Thank you!

This title views best in tablet-style eReaders.
This is a set of uncorrected page proofs. It is not a finished book and is not expected to look like one. Errors in spelling, page length, format and...


Available Editions

EDITION Hardcover
ISBN 9781538152416
PRICE $34.00 (USD)

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