A Prince Among Stones

"He is a great financial mind for the market. He plays that like I play guitar. As long as there's a smile on Rupert's face, I'm cool."-Keith Richards on Prince Rupert Lowenstein??In

1968 Mick Jagger couldn't understand why the Rolling Stones were broke. The man he asked for help was a German prince, a merchant banker. They forged an unlikely alliance which re-invented the business of rock 'n' roll. As a youthquake shook the Establishment, Prince Rupert Loewenstein thrived in both worlds, never relinquishing his elegance or decorum. For nearly forty years Prince Rupert worked with the Stones as-in his own words-"a combination of bank manager, psychiatrist, and nanny," usually enthralled with his clients but often bemused and exasperated with them, too. Coolly impartial and dryly humorous, this is a refreshingly different take on the rock 'n' roll world from within its inner sanctum.

National print and online media campaign
Co-promotion with Rolling Stones fansites
Digital assets: photos and excerpts on Bloomsbury.com
Coverage on music, pop culture, and general-interest websites and blogs