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From a chance online
encounter, Mindy and Edward tease and tiptoe their way through emails and chat
rooms, discovering that the difference between dating in the '60s and being 60
involves a little more than just expanded insight and the color of one’s hair.
Facing challenges and risking insecurities, they decide to "meet in the middle,"
rewriting the rulebook and creating new ways to share laughter, passion and
their tender selves. With a dose of daring — and the belief that age is just a
number — this hope-filled, humorous and poignant tale shows us how searching
for love in mid-life can be an exciting adventure and enriching opportunity to
rediscover yourself through the heart of another.
From a chance online encounter, Mindy and Edward tease and tiptoe their way through emails and chat rooms, discovering that the difference between dating in the '60s and being 60 involves a little...
From a chance online
encounter, Mindy and Edward tease and tiptoe their way through emails and chat
rooms, discovering that the difference between dating in the '60s and being 60
involves a little more than just expanded insight and the color of one’s hair.
Facing challenges and risking insecurities, they decide to "meet in the middle,"
rewriting the rulebook and creating new ways to share laughter, passion and
their tender selves. With a dose of daring — and the belief that age is just a
number — this hope-filled, humorous and poignant tale shows us how searching
for love in mid-life can be an exciting adventure and enriching opportunity to
rediscover yourself through the heart of another.
Marketing Plan
National
Media, Radio, and Print Campaign; National online publicity; Prepublication
author tours in Virginia, North Carolina, Seattle, WA, Washington D.C., New
Jersey: Speaking engagements Certified Aging-in-Place opportunities
(speaking/writing), March presentation to NAPO (National Assn of Professional
Organizers); Network and Promote within the
Local Carolina Shag Dance Clubs, Annual SOS (Shag on the Strand) week in
Myrtle Beach, NC; Book club promotions; Online promotions including e-mail
notifications and excerpts; Social Media Campaign including Facebook, Twitter,
Blog, Dating Website.
National Media, Radio, and Print Campaign; National online publicity; Prepublication author tours in Virginia, North Carolina, Seattle, WA, Washington D.C., New Jersey: Speaking engagements Certified...
National
Media, Radio, and Print Campaign; National online publicity; Prepublication
author tours in Virginia, North Carolina, Seattle, WA, Washington D.C., New
Jersey: Speaking engagements Certified Aging-in-Place opportunities
(speaking/writing), March presentation to NAPO (National Assn of Professional
Organizers); Network and Promote within the
Local Carolina Shag Dance Clubs, Annual SOS (Shag on the Strand) week in
Myrtle Beach, NC; Book club promotions; Online promotions including e-mail
notifications and excerpts; Social Media Campaign including Facebook, Twitter,
Blog, Dating Website.
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