Good Night Tahoe
by Kevin Sullivan
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Pub Date 09 Jul 2022 | Archive Date 02 Nov 2022
Beary Tahoe, Independent Book Publishers Association (IBPA), Members' Titles
Book Format: Children's Board Book
All aboard this alliterative alphabetical adventure before bedtime.
This dream-like "Good Night" journey takes the reader on a tour to meet Lake Tahoe’s native and common baby animals while they are enjoying recreational activities in some of the most remarkable places that make the lake region so magical.
Beddy-bye bear is boating; the coyote is camping in Carson City; the raccoon is rafting in Reno; the trout is tubing in Truckee; and many more surprises.
It is a book that reminds us of the incomparable beauty of Lake Tahoe. The places we have been, and want to visit. The animals that we have seen, and hope to see. And, the winter and summer activities that we have done, and dream of doing.
A Note From the Publisher
Illustrated by Michael Furuya
“Kevin Sullivan, author, and Michael Furuya, illustrator, couple alliterations and illustrations to take the reader through a dream-like journey. Join Lake Tahoe’s native animals such as Beddy-bye bear for a little boating or the coyote camping in Carson City as you get ready to drift away to sleep.”
—Ashleigh Goodwin, Tahoe Daily Tribune, July 11, 2022
“Good Night Tahoe is a children’s book that takes the reader through a magical land that really exists, Tahoe. ‘It sort of evolved, life is a journey,’ said Sullivan, a part-time resident of Incline Village. ‘I started writing and publishing because I felt there was a need for a certain type of product. Something that’s fun and entertaining but makes you aware of the beauty around you.’ Sullivan is both a writer and an educator has published several books based on Hawaii’s beauty. The goal of Good Night Tahoe is to raise awareness for protecting the environment, particularly the Lake Tahoe Basin and its flora and fauna. Sullivan hopes to kickstart families reading together while providing education on sustaining the land we enjoy now, for generations to come.”
—The Union, July 13, 2022
Marketing and Promotions Plan
Primary Target Audience: Parents and grandparents of children 0 - 5 years of age.
Secondary Target Audience: Gift buyers
Objectives: Increase distribution in the Reno/Tahoe Area
Start distribution in the Greater Bay Area
Start distribution to schools and libraries
Start distribution to other markets
Current Situation: Amazon is seeing traction for our Good Night Tahoe’s increased demand. We have 60 plus retail customers in the Reno/Tahoe area and are growing.
Future: We would like help with distribution to libraries, schools, and additional markets.
Recent Marketing and Promotions
Summer 2022 Book Reading & Signing Tour:
Saturday, July 9th
10:30 a.m. - 11:30 a.m.: Story Time & Book Signing in The Spark!Lab at The Discovery - Terry Lee Wells Nevada Discovery Museum Reno, NV
Sunday, July 10th
12:30 p.m. - 1:30 p.m: Story Time & Book Signing in the Pope House at the Tallac Historic Site South Lake Tahoe, CA
3:00 p.m. - 4:00 p.m: Story Time & Book Signing at the Tahoe Tot Spot South Lake Tahoe, CA
5:00 p.m. - 6:00 p.m: Story Time & Book Signing at Village Toys in The Shops at Heavenly Village South Lake Tahoe, CA
Monday, July 11th
6:30 p.m. - 7:30 p.m: Book Signing at Will & Ivey Stateline, NV
Tuesday, July 12th
11:00 a.m. - 12:00 noon: Book Signing at the Nevada Day Store Carson City, NV
5:00 p.m. - 7:00 p.m: Book Signing for Members Only at The Thunderbird Lodge Incline Village, NV
Future Marketing and Promotions
Book Reading & Signing Events
October 19 - 22nd, 2022
Sundance Bookstore, Reno
Toys - n - More, Reno
Will & Ivey, South Lake Tahoe
Cuppa Tahoe, South Lake Tahoe
Summer 2023 Book Signing and Reading Tour
Promote Good Night Tahoe
Launch and Promote our second book
1. Independent Book Publishers Association (IBPA) eBlast to Libraries
Public Children’s Librarian eBlast October 22
Elementary School Library eBlast November 22
2. American Library Association Conference, Chicago, 2023
Library Journal's Advertising in ALA Annual Conference preview edition
ALA Annual Conference - Single-Title Display
3. Net Galley Promotion: August 15th - November 15th, 2022
4. Book Sirens Promotion: August 15th - November 15th, 2022
5. Submissions to Book Reviews - Submissions made in February, 2022 submitted to:
School Library Journal
Library Journal Self-e Program
Bulletin of the Center for Children’s Books
6. Website Development - Bearytahoe.com
Information on current and future products
Interactive activities with customers
Downloadable coloring book page
Annual Coloring contest
7. Social Media Platforms
Facebook - Continuous Development
Instagram - 49 followers and growing
Venmo - profile set for additional exposure of book
Square Online Store - cross-channel selling and promotion
Goodreads - book in place for review