The Innovator's Handbook
A Short Guide to Unleashing Your Creative Mindset
by Hussain Almossawi
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Pub Date 06 Sep 2022 | Archive Date 14 Sep 2022
What does it take to transform creativity into sustained innovation? Why does it seem so hard to continually come up with something new, beautiful, and earth-moving? How can we overcome our limiting beliefs as creatives?
In The Innovator's Handbook, award-winning designer and author Hussain Almossawi helps designers and creatives harness their fire, flex their courage, and supercharge their ideas to create remarkable products, services, and experiences. The simple lessons in this book will empower you to develop the types of ideas and products that continually change the world.
Drawing on Almossawi’s experiences working with and designing for companies like Adidas, Nike, Intel, Apple, Ford, and Pepsi, the lessons in these pages are focused on helping creatives in any industry uncover methods to generate new ideas and avoid common traps. You’ll learn to start small to create big. You’ll learn to stay open to the world around you and draw on wonder. You’ll learn to funnel failure into inspiration. You’ll learn the importance of diversity in seeing your world from outside its everyday box and growing a bigger vision. And you'll discover some of the most important aspects of design thinking to unlock greater innovation in the stages of ideation, sketching, prototyping, testing, business strategy, and more.
It's your time now. What will you innovate next?
About the Author:
Hussain Almossawi is a product designer and visual effects artist who has worked across industries and around the world consulting for companies such as Nike, Apple, Adidas, EA Sports, Intel, and Ford Motor Company, among others. He is a regular keynote speaker on innovation and design and has taught at several universities. In 2019, Hussain founded Mossawi Studios, a multi-disciplinary design studio specializing in creating memorable, iconic, and bold experiences. He loves blurring the lines between product design, visual effects, and storytelling.
A Note From the Publisher
The author is available for select interviews and discussions.
“I’ve worked with many great artists with beautiful minds. Hussain is one of the finest, and the depth of his creativity is on full display in The Innovator’s Handbook. This book is pure generosity and creative gold—sweet, fun, packed with practical exercises, and layered with ways to see your world anew again." —Sam Sarraf, Senior Hardware Art Director, Apple
"Fast, empowering, actionable. The Innovator’s Handbook will take your creative thinking to the next level.” —Carl Arnese, Senior Design Director of FUTURE Innovation, Adidas
“True to its title The Innovator’s Handbook is indeed very handy! Hussain has done a tremendous job of captivating the essence of true innovation in a very easy to read handbook. I highly recommend all Creators/Innovators read this book for inspiration.”—Tobie Hatfield, Senior Director, Athlete Innovation, Nike
"You can't skip the blood, sweat, and tears of creativity. But you can jumpstart your process. Starting with this book. The Innovator's Handbook should be required reading for anyone in the design industry ... or any industry, really." —Patrick Schiavone, Chair of Product Design at College for Creative Studies
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