Campaign strategy:

• Launch as a must-read middle-grade series that's perfect for fans of creep mysteries and worldbuilding
• Engage with millennial parents, authors, educators, and librarians
• Focus on early reads for subscription boxes and Scholastic to ensure cross-promotional opportunities and placements

Pre-buzz campaign includes:

• Outreach to key parenting, educational, and librarian media to build excitement and support for series launch of The Doomsday Archives with galley mailings to booksellers and librarians and digital galley giveaways on NetGalley
• Regional and trade show placement including Children's Institute, ALA, Winter Institute, NEIBA and SIBA
• Parenting Outlets and Blogs: Parents.com, Imagination Soup, Romper, Moms Don't Have Time to Read, Daily Mom, etc.
• Outlets that covered Zack and Nick's first series: Time for Kids, Geek Dad, Geek Mom
• Teacher & Librarian Media: We Are Teachers, Read Brightly, Teaching Expertise, Teacher Librarian, etc.

Launch campaign includes:

• Target local media where authors currently live (New York - NYC/Brooklyn/Albany) & grew up (Jacksonville, Florida) for reviews, interviews, and features:
• Albany: WNYA, WAMC, WTEN-TV, WXXA-TV, WNYT-TV, Albany Times Union
• Brooklyn: Brooklyn Based newsletter, A Child Grows in Brooklyn, Sci Fi Generation, Brooklyn Daily Eagle
• New York: WNYC, New York Times Book Review, Manhattan Digest, etc.
• Florida WJAX-TV, WJCT-TV, The Florida Times-Union, EU Jacksonville, Jacksonville Today, Jacksonville Mom
• Present Doomsday Archives as THE middle grade book for spooky season
• Outreach to spooky/speculative media: Tor.com, Bloody Disgusting, This is Horror, Mystery Tribune, Ghoulish, Crime Reads, Book Riot
• Pitch author piece on children's horror and the deeper fears it taps into (e.g. the climate crisis) for Book Riot/SLJ/Reader's Digest/Crime Reads
• Outreach to LGBT outlets for author interview/features (them, Autostraddle, Lambda Literary etc.)
• Select author appearances, at bookstores and key festivals and conferences
• Social media posts across @zandoyr, @zandoprojects (IG, TW, TT) as well as the authors' platforms
• Interactive kid-facing advertising on sites like Kidoz and Superawesome
• Digital advertising including Amazon and paid social advertising targeting comp titles like Goosebumps and authors of popular world-building middle-grade like School of Good and Evil, Nevermoor, and Scary Stories for Young Foxes
• Parent and gatekeeper outreach through traditional print and online outlets like Boys Life and or Girls World as well as educator outreach through sites like Teacher Vision, Follet, and Mackin