The Doomsday Archives

The Wandering Hour

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Pub Date 30 Jan 2024 | Archive Date 30 Jan 2024
Zando, Zando Young Readers

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Description

The first in a spine-tingling middle-grade adventure series that’s Goosebumps meets Stranger Things following three friends who discover that the eerie urban legends they’ve been obsessively collecting may not be just make-believe . . .

Emrys Houtman knows something isn’t quite right in the town of New Rotterdam, although no one talks about it—certainly not the grown-ups. The sky is always overcast, and urban legends abound of mysterious disappearances, cursed objects, and strange creatures wandering the coastal fog.

While bonding with Hazel and Serena, his new neighbors and fellow horror fans, Emrys documents the town’s creepypastas, spooky legends, and cryptid sightings in a Wiki. It’s all in the spirit of good fun . . . until one day, the trio stumble upon the Doomsday Archives, a mysterious collection of relics that reveal something is very, very rotten in New Rotterdam. 

To their horror, the kids discover that while they’ve been busy hunting for monsters, the monsters are now hunting them back. Emrys, Hazel, and Serena must stop the terrors plaguing their town, or risk losing their home—and possibly their lives.

The first in a spine-tingling middle-grade adventure series that’s Goosebumps meets Stranger Things following three friends who discover that the eerie urban legends they’ve been obsessively...


Marketing Plan

Campaign strategy:

  • Launch as a must-read middle-grade series that's perfect for fans of creep mysteries and worldbuilding
  • Engage with millennial parents, authors, educators, and librarians
  • Focus on early reads for subscription boxes and Scholastic to ensure cross-promotional opportunities and placements

Pre-buzz campaign includes:

  • Outreach to key parenting, educational, and librarian media to build excitement and support for series launch of The Doomsday Archives with galley mailings to booksellers and librarians and digital galley giveaways on NetGalley
  • Regional and trade show placement including Children's Institute, ALA, Winter Institute, NEIBA and SIBA
  • Parenting Outlets and Blogs: Parents.com, Imagination Soup, Romper, Moms Don't Have Time to Read, Daily Mom, etc.
  • Outlets that covered Zack and Nick's first series: Time for Kids, Geek Dad, Geek Mom
  • Teacher & Librarian Media: We Are Teachers, Read Brightly, Teaching Expertise, Teacher Librarian, etc.

Launch campaign includes:

  • Target local media where authors currently live (New York - NYC/Brooklyn/Albany) & grew up (Jacksonville, Florida) for reviews, interviews, and features:
  • Albany: WNYA, WAMC, WTEN-TV, WXXA-TV, WNYT-TV, Albany Times Union
  • Brooklyn: Brooklyn Based newsletter, A Child Grows in Brooklyn, Sci Fi Generation, Brooklyn Daily Eagle
  • New York: WNYC, New York Times Book Review, Manhattan Digest, etc.
  • Florida WJAX-TV, WJCT-TV, The Florida Times-Union, EU Jacksonville, Jacksonville Today, Jacksonville Mom
  • Present Doomsday Archives as THE middle grade book for spooky season
  • Outreach to spooky/speculative media: Tor.com, Bloody Disgusting, This is Horror, Mystery Tribune, Ghoulish, Crime Reads, Book Riot
  • Pitch author piece on children's horror and the deeper fears it taps into (e.g. the climate crisis) for Book Riot/SLJ/Reader's Digest/Crime Reads
  • Outreach to LGBT outlets for author interview/features (them, Autostraddle, Lambda Literary etc.)
  • Select author appearances, at bookstores and key festivals and conferences
  • Social media posts across @zandoyr, @zandoprojects (IG, TW, TT) as well as the authors' platforms
  • Interactive kid-facing advertising on sites like Kidoz and Superawesome
  • Digital advertising including Amazon and paid social advertising targeting comp titles like Goosebumps and authors of popular world-building middle-grade like School of Good and Evil, Nevermoor, and Scary Stories for Young Foxes
  • Parent and gatekeeper outreach through traditional print and online outlets like Boys Life and or Girls World as well as educator outreach through sites like Teacher Vision, Follet, and Mackin

Campaign strategy:

  • Launch as a must-read middle-grade series that's perfect for fans of creep mysteries and worldbuilding
  • Engage with millennial parents, authors, educators, and librarians
  • Focus on...

Available Editions

EDITION Hardcover
ISBN 9781638930303
PRICE $17.99 (USD)
PAGES 224

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Average rating from 17 members


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