Butcher & Blackbird

The Ruinous Love Trilogy

by Brynne Weaver

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Pub Date Dec 12 2023 | Archive Date Sep 22 2025

Zando | Slowburn

New Adult | Romance

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Description

#1 New York Times bestselling series and USA Today Bestseller

“I want to ruin her so that she’s mine, my beautiful disaster. My wild creature. My goddess of chaos.”

The viral TikTok friends-to-lovers dark romantic comedy full of murder, chaos, and sizzling chemistry―unlike anything you’ve read before.

When a chance encounter sparks an unlikely bond between rival murderers Sloane and Rowan, they find something elusive―the friendship of two like-minded, pitch-black souls who just happen to enjoy killing other serial killers.

From small-town West Virginia to upscale California, and from downtown Boston to rural Texas, the two hunters collide in an annual game of blood and suffering, one that pits them against the most dangerous monsters in the country.

But as their friendship develops into something more, the restless ghosts left in their wake are only a few steps behind, ready to claim more than just their newfound love.

Can Rowan and Sloane dig themselves out of a game of graves?

Or have they finally met their match?

Tropes: Golden retriever x black cat / He falls first / Touch him/her and die / Friends to lovers / Forced proximity / One bed

Marketing Plan

TikTok Influencer Amplification: Build on current social media buzz with strategic BookTok & Bookstagram creator outreach including new content creation with shop links and selective gifting
Digital and Social Marketing: Double down on existing love for the book with TikTok Spark advertising of existing viral posts and social media advertising
Romance Community Brand Building: Advertising, giveaways and outreach to romance sites (A Love So True, She Reads Romance), digital communities (Reddit, Discord, Goodreads) and book clubs (Fable, MeetUp) to reach a new demographic of romance readers

Publicity Plan:

Build off of strong response and buzz among readers to reach trade, booksellers, and media about this groundbreaking new series on the horizon
Pitch profile/feature on Rae and the Ruinous Love series breaking out a new genre: Dark Romantic Comedy (with a lot of spice!)
Focus on media outreach, garnering reviews, interview, and round-up coverage
Publishing industry trade publications
Booklist, Kirkus Reviews, Library Journal, Publishers Weekly, Shelf Awareness
National and major-market regional newspapers
Minneapolis Star-Tribune, St. Paul Pioneer Press, Atlanta Journal-Constitution, Boston Globe, Chicago Tribune, Dallas Morning News, Los Angeles Times, New York Post, New York Times, Philadelphia Inquirer, San Francisco Chronicle, Wall Street Journal, Washington Post, USA Today, Associated Press, Portland Press Herald
News, arts/culture, women's websites
Allure, BookPage, Bust, Cosmopolitan, Crimespree, Elle, Marie Claire, Mystery Scene, New York Magazine, People, Real Simple, TIME, US Weekly, Vanity Fair, AV Club, Bookreporter.com, Book Riot, Buzzfeed, Bustle, Electric Literature, Entertainment Weekly, Fresh Fiction, Goodreads, Glamour, Hello Giggles, InStyle, Lit Hub, Lit Lovers Reviews, Mashable, Jezebel, The Millions, PopSugar, Refinery29, Slate, Salon, Vulture, Vox
Romance outlets: Verve Romance, Booked for Romance, Romance Reader, RomancingThroughLife, Smart Bitches Trashy Books, Romance Reviews Today, All About Romance, Categorically Romance Podcast, Romance Ever After

TikTok Influencer Amplification: Build on current social media buzz with strategic BookTok & Bookstagram creator outreach including new content creation with shop links and selective gifting
Digital...