Butcher & Blackbird

The Ruinous Love Trilogy

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Pub Date 09 Jan 2024 | Archive Date 10 Jan 2024

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Description

The viral TikTok friends-to-lovers dark romantic comedy full of murder, chaos, and spice—unlike anything you’ve read before—now available in all bookstores 

When a chance encounter sparks an unlikely bond between rival murderers Sloane and Rowan, the two find something elusive—the friendship of like-minded, pitch-black souls. From small town West Virginia to upscale California, from downtown Boston to rural Texas, the two hunters collide in an annual game of blood and suffering, one that pits them against the most dangerous monsters in the country. 

But as their friendship develops into something more, the restless ghosts left in their wake are only a few steps behind, ready to claim more than just their newfound love. 

Can Rowan and Sloane dig themselves out of a game of graves? 

Or have they finally met their match? 

The viral TikTok friends-to-lovers dark romantic comedy full of murder, chaos, and spice—unlike anything you’ve read before—now available in all bookstores 

When a chance encounter sparks an unlikely...


Marketing Plan

  • TikTok Influencer Amplification: Build on current social media buzz with strategic BookTok & Bookstagram creator outreach including new content creation with shop links and selective gifting
  • Digital and Social Marketing: Double down on existing love for the book with TikTok Spark advertising of existing viral posts and social media advertising
  • Romance Community Brand Building: Advertising, giveaways and outreach to romance sites (A Love So True, She Reads Romance), digital communities (Reddit, Discord, Goodreads) and book clubs (Fable, MeetUp) to reach a new demographic of romance readers


Publicity Plan:

  • Build off of strong response and buzz among readers to reach trade, booksellers, and media about this groundbreaking new series on the horizon
  • Pitch profile/feature on Rae and the Ruinous Love series breaking out a new genre: Dark Romantic Comedy (with a lot of spice!)
  • Focus on media outreach, garnering reviews, interview, and round-up coverage
  • Publishing industry trade publications
  • Booklist, Kirkus Reviews, Library Journal, Publishers Weekly, Shelf Awareness
  • National and major-market regional newspapers
  • Minneapolis Star-Tribune, St. Paul Pioneer Press, Atlanta Journal-Constitution, Boston Globe, Chicago Tribune, Dallas Morning News, Los Angeles Times, New York Post, New York Times, Philadelphia Inquirer, San Francisco Chronicle, Wall Street Journal, Washington Post, USA Today, Associated Press, Portland Press Herald
  • News, arts/culture, women's websites
  • Allure, BookPage, Bust, Cosmopolitan, Crimespree, Elle, Marie Claire, Mystery Scene, New York Magazine, People, Real Simple, TIME, US Weekly, Vanity Fair, AV Club, Bookreporter.com, Book Riot, Buzzfeed, Bustle, Electric Literature, Entertainment Weekly, Fresh Fiction, Goodreads, Glamour, Hello Giggles, InStyle, Lit Hub, Lit Lovers Reviews, Mashable, Jezebel, The Millions, PopSugar, Refinery29, Slate, Salon, Vulture, Vox
  • Romance outlets: Verve Romance, Booked for Romance, Romance Reader, RomancingThroughLife, Smart Bitches Trashy Books, Romance Reviews Today, All About Romance, Categorically Romance Podcast, Romance Ever After
  • TikTok Influencer Amplification: Build on current social media buzz with strategic BookTok & Bookstagram creator outreach including new content creation with shop links and selective gifting
  • Digital...

Available Editions

EDITION Paperback
ISBN 9781638931737
PRICE $18.00 (USD)
PAGES 368

Available on NetGalley

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Average rating from 316 members


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