How incredibly helpful, that Keith Farnish has given me a new word to describe how I act in the world. Here I thought I was a crank, a doomer, a scold, a Cassandra, a downer, a bummer, a fear monger, just because I want to help rid the world of a culture that is systematically killing off the life of this planet. That’s what that culture tells me, anyway. Turns out I’m an Underminer! Sounds like a noble profession to me. It even comes with an instruction manual now. How about that!
---T.S. Bennett, writer & director of What a Way to Go: Life at the End of Empire

Every now and again a book claws its way through the cracks in the concrete slabs of greenwash, timidity and shallow thinking, and -- gasping for air -- demands our fullest attention. Farnish's latest book, Underminers, is one of those rare few. Refreshingly honest and free of half measures and pandering, Underminers challenges us to face the perfect storm of social, ecological and personal crises we are facing with a genuinely realistic perspective and a deeper understanding of their causes. Not only that, it guides you along the path to becoming an effective Underminer, and join an emerging movement of people whose time must now have come. It's a must read for anyone who wants to engage with the world they see before them with integrity and honour, and who want to do whatever they can to save the exquisite beauty of the world that still remains.
-- Mark Boyle, author of The Moneyless Manifesto and The Moneyless Man

· Point of the work is to create a global movement of Underminers that will work actively to derail the processes of industrial society

· Author is active blogger on www.underminers.org and www.theearthblog.org

· Author plans to build an on-line social sharing network where people can share their undermining stories, such as mass television switch-offs, shopping mall blockades, “AdBlock” days at Underminers.org

· Author interviews/excerpts pitched to UTNE, Orion, Adbusters, The New Yorker, Alternatives Journal, Resurgence, The Tyee, Yes!, Rabble.ca, New Internationalist

· Promotion will focus on Underminers social network on Facebook where underminers will share stories and techniques

· Blog promotions with, contests and give aways