Gorilla Tactics
How to Save a Species
by Greg Cummings
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Pub Date Mar 05 2024 | Archive Date Feb 19 2024
Independent Publishers Group | Chicago Review Press
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Description
Greg Cummings was the executive director of the Dian Fossey Gorilla Fund for seventeen years. He shares his fascinating experiences as a “wildlife Robin Hood”—raising money from the rich and famous and redistributing it to endangered gorillas and their habitats.
He met and enlisted the help of celebrities such as Sigourney Weaver, Arthur C. Clark, Douglas Adams, and Leonardo DiCaprio. This thirty-year worldwide journey moves from boardrooms in Manhattan and London to mountain treks in Rwanda and Congo.
Gorilla Tactics is sure to enchant readers with Greg’s unique experiences, while sharing insight into the work it takes to save a species from extinction.
Advance Praise
“Gorilla Tactics is an important contribution to understanding what really goes on both with collecting the funds for so-called ‘conservation’ projects, and the greed and power struggles within and between various agencies. It gets to the heart of what is really meant by conservation management, for humanity as well as rare species.” —Dr. Alan Goodall, first director of Karisoke Research Station, 1987–1989
“Greg Cummings is so like a gorilla. He is a rare being with a palpable wildness, an intimidating strength, and a soulful compassion. All of these qualities along with his fierce convictions are embodied in this wildly entertaining, fascinating, and inspirational memoir.” —Daryl Hannah, actor and environmental activist
“Gorilla Tactics is the remarkable journey of an inveterate hustler, moving from the universe of Arthur C. Clarke to the volcanoes of Virunga. Greg Cummings pursues the very rich and the very famous, always for one single goal, his passion and raison d’être, the survival of the gorilla. This is an extraordinary account of an extraordinary life.” —Peter Gabriel, musician
“Trekking gorillas with Cummings is an enlightening experience. His skill as a conservationist and knowledge of Africa, and of what works and doesn’t work, are a boon to the cause.” —Tony Robbins, author and global entrepreneur
Marketing Plan
Prepublication online buzz campaign
Blogger and influencer outreach campaign
Digital review copies available via Edelweiss
Ebook spotlights and promotions
Publisher website spotlights
Social media spotlights and paid advertising
Advertising in trades and wildlife conservation publications / sites
Available for book signings in author’s home market of Victoria, BC, Canada
Goodreads campaign
Promotions in conjunction with World Gorilla Day, World Wildlife Conservation Day, and on sale date including social media advertising and outreach to key gorilla and wildlife conservation influencers
Available Editions
| EDITION | Other Format |
| ISBN | 9780897330312 |
| PRICE | $30.00 (USD) |
| PAGES | 320 |
