The Twitter Book

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Pub Date May 26 2009 | Archive Date Sep 01 2012

Description

"Media organizations should take note of Twitter's power to quickly reach their target consumers." -- Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? The Twitter Book answers those questions and more, in a fun, full-color format that's packed with helpful examples and clear explanations that won't tangle you up in technical jargon.

Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, it's easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out -- The Twitter Book provides a clear, user-friendly introduction.

Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter's most-followed thought leaders, with more than over 250,000 followers, this practical guide will help you:

Get comfortable using Twitter, whether you're a new user or already have some experience with it Learn all aspects of this service quickly, with full-color illustrations on every spread Make the most of Twitter, with advice and ideas for using the best third-party tools Determine how Twitter can help your business, with a special chapter on viral marketing
If you're new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide you're looking for.

"Media organizations should take note of Twitter's power to quickly reach their target consumers." -- Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

Why is Twitter so...


Advance Praise

"O’Reilly Reinvents the Book--Or at least Tim O’Reilly thinks about what the book of the future might do differently than today's paper and e-books, and he gives an example."
-- Craig Morgan Teicher, Publishers Weekly

"Once again, O'Reilly has put together a great, comprehensive primer. If you're ready to dive into the world of Twitter, I highly recommend this book!"
-- Tony Hsieh, CEO, Zappos

"As easy to grasp as a tweet, this book cuts through the tiresome twitterhype and delivers a bunch of sensible, down-to-earth material on using and enjoying Twitter."
-- Cory Doctorow, co-editor of Boing Boing and author of Little Brother

"Ever been to Nepal? Me neither. However if I ever do go, even though the aborigines who live there are just like us, I will enlist a Sherpa to guide me through the landscape and the nuances of the culture. That's what The Twitter Book is to Twitter. The Twitter community is, at its heart, filled with passionate people engaged in conversations. It's just like Main Street USA. However, culturally, Twitter is its own country with its own language. Its various conventions like DMs and hashtags sound more like retro phrases from the 1960s than the underpinnings of one of the largest social networks on the web today. However, with a quick study, anyone can jump in, engage and accomplish their goals. With The Twitter Book, Sarah Milstein and Tim O'Reilly give you everything you need to get started while leaving just enough for readers to explore on their own. It's an terrific resource I am recommending to all of our clients and anyone else who is curious about Twitter."
-- Steve Rubel, SVP/Director of Insights, Edelman Digital

"Twitter appears so simple, but has nearly limitless ways to be applied to personal communication, business relationships or even 'mind reading'. To get the most out of this global sharing tool, this book can help the novice get up to speed, or the advanced user refine their tools, dialog, and listening skills."
-- Jeremiah Owyang, web strategist

"O’Reilly Reinvents the Book--Or at least Tim O’Reilly thinks about what the book of the future might do differently than today's paper and e-books, and he gives an example."
-- Craig Morgan...


Available Editions

EDITION Paperback
ISBN
PRICE 19.99
PAGES 240