Beasts

What Animals Can Teach Us About the Origins of Good and Evil

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Pub Date Mar 04 2014 | Archive Date Jan 31 2014

Description

In his previous bestsellers, Masson has showed us that animals can teach us much about our own emotions-love (dogs), contentment (cats), and grief (elephants), among others. In Beasts, he demonstrates that the violence we perceive in the “wild” is a matter of projection.

Animals predators kill to survive, but animal aggression is not even remotely equivalent to the violence of mankind. Humans are the most violent animals to our own kind in existence. We lack what all other animals have: a check on the aggression that would destroy the species rather than serve it. In Beasts, Masson brings to life the richness of the animal world and strips away our misconceptions of the creatures we fear, offering a powerful and compelling look at our uniquely human propensity toward aggression.

In his previous bestsellers, Masson has showed us that animals can teach us much about our own emotions-love (dogs), contentment (cats), and grief (elephants), among others. In Beasts, he...


Advance Praise

“A groundbreaking book.” —Daniel Ellsberg

“A groundbreaking book.” —Daniel Ellsberg


Marketing Plan

Online consumer advertising campaign at publication • Prepublication online buzz campaign • Author events in San Francisco Bay area and by request • National print and feature review attention • National broadcast and online media campaign • Early bookseller outreach via Indiebound Advance Access • Social media campaign on Bloomsbury’s accounts • Feature placement on Bloomsbury.com • Digital assets: video available on Bloomsbury.com • Follow @jeffreymmasson on Twitter

Online consumer advertising campaign at publication • Prepublication online buzz campaign • Author events in San Francisco Bay area and by request • National print and feature review attention •...


Available Editions

EDITION Other Format
ISBN 9781608196159
PRICE $26.00 (USD)

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