The Naked Future

Patrick Tucker draws on stories from health care to urban planning to online dating to reveal the shape of a future that’s ever more certain. In these pages you’ll meet scientists and inventors who can predict your behavior based on your friends’ Twitter updates. They are also hacking the New York City sewer system to predict environmental conditions, anticipating how much the weather a year from now will cost an individual farmer, figuring out the time of day you’re most likely to slip back into a bad habit, and guessing how well you’ll do on a test before you take it. You’ll learn how social networks like Facebook are using your data to turn you into an advertisement and why the winning formula for a blockbuster movie is more predictable than ever.

The rise of big data and predictive analytics means that governments and corporations are becoming much more effective at accomplishing their goals and at much less cost. Tucker knows that’s not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.

Thanks to the increased power of predictive science, we’ll be better able to stay healthy, invest our savings more wisely, learn faster and more efficiently, buy a house in the right neighborhood at the right time, avoid crime, thwart terrorists, and mitigate the consequences of natural disasters. What happens in a future that anticipates your every move? The surprising answer: we’ll live better as a result.