
Whatever Happened to the Metric System?
How America Kept Its Feet
by John Bemelmans Marciano
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Pub Date Aug 05 2014 | Archive Date Jun 29 2014
Description
The system of measurement for most of the world is the metric system, and for a time in the 1970s the United States appeared ready to switch from American standard measurement. The reasons it never happened get to the root of who we think we are, just as American measurements are woven into the ways we think. John Marciano chronicles the origins of measurement systems, the kaleidoscopic array of standards throughout Europe and the thirteen American colonies, the combination of intellect and circumstance that resulted in the metric system's creation in France in the wake of the French Revolution, and America's stubborn adherence to the hybrid United States Customary System ever since. As much as Whatever Happened to the Metric System? is a tale of quarters and tenths, it is a human drama, replete with great inventors, visionary presidents, obsessive activists, and science-loving technocrats.
Anyone who reads this inquisitive, engaging story will never read Robert Frost's line “miles to go before I sleep” or eat a foot-long sub again without wondering, Whatever happened to the metric system?
Marketing Plan
Early online review and promotion via Goodreads, Shelf Awareness, and LibraryThing
Early blogger outreach campaign and outreach to popular science and math bloggers
Social media campaign focused on metric system running throughout publication
National review and feature coverage
National broadcast media coverage
NPR and radio phone campaign
Op-ed campaign
Author events in New York City
Follow the author on Twitter @johnbmarciano
Available Editions
EDITION | Other Format |
ISBN | 9781608194759 |
PRICE | $26.00 (USD) |