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What if everything you think you know about addiction is wrong? Johann Hari's journey into the heart of the war on drugs led him to ask this question--and to write the book that gave rise to his viral TED talk, viewed more than 62 million times, and inspired the feature film The United States vs. Billie Holiday and the documentary series The Fix.
One of Johann Hari's earliest memories is of trying to wake up one of his relatives and not being able to. As he grew older, he realized he had addiction in his family. Confused, not knowing what to do, he set out and traveled over 30,000 miles over three years to discover what really causes addiction--and what really solves it.
He uncovered a range of remarkable human stories--of how the war on drugs began with Billie Holiday, the great jazz singer, being stalked and killed by a racist policeman; of the scientist who discovered the surprising key to addiction; and of the countries that ended their own war on drugs--with extraordinary results.
Chasing the Scream is the story of a life-changing journey that transformed the addiction debate internationally--and showed the world that the opposite of addiction is connection.
The New York Times Bestseller
What if everything you think you know about addiction is wrong? Johann Hari's journey into the heart of the war on drugs led him to ask this question--and to write the...
What if everything you think you know about addiction is wrong? Johann Hari's journey into the heart of the war on drugs led him to ask this question--and to write the book that gave rise to his viral TED talk, viewed more than 62 million times, and inspired the feature film The United States vs. Billie Holiday and the documentary series The Fix.
One of Johann Hari's earliest memories is of trying to wake up one of his relatives and not being able to. As he grew older, he realized he had addiction in his family. Confused, not knowing what to do, he set out and traveled over 30,000 miles over three years to discover what really causes addiction--and what really solves it.
He uncovered a range of remarkable human stories--of how the war on drugs began with Billie Holiday, the great jazz singer, being stalked and killed by a racist policeman; of the scientist who discovered the surprising key to addiction; and of the countries that ended their own war on drugs--with extraordinary results.
Chasing the Scream is the story of a life-changing journey that transformed the addiction debate internationally--and showed the world that the opposite of addiction is connection.
Advance Praise
“Wonderful. I couldn’t put it down.” —Noam Chomsky
“An absolutely stunning book. It will blow people away.” —Elton John
“Wonderful. I couldn’t put it down.” —Noam Chomsky
“An absolutely stunning book. It will blow people away.” —Elton John
Marketing Plan
Prepublication consumer outreach and review campaign
Prepublication blogger outreach
National print and online review and feature coverage
National broadcast media coverage
Op-ed campaign timed to publication tied to 100th anniversary of War on Drugs
Social media campaign at publication featuring giveaways and excerpts on Bloomsbury accounts
Prepublication consumer outreach and review campaign
Prepublication blogger outreach
National print and online review and feature coverage
National broadcast media coverage Op-ed campaign timed...
Prepublication consumer outreach and review campaign
Prepublication blogger outreach
National print and online review and feature coverage
National broadcast media coverage
Op-ed campaign timed to publication tied to 100th anniversary of War on Drugs
Social media campaign at publication featuring giveaways and excerpts on Bloomsbury accounts
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