Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies and institutions, and covers the tools and staff required for the job. Featuring input from development professionals across the country, it explains how to:
work with individual donors plan special events solicit grants from foundations and corporations get media coverage and use the Web to further goals start a side business to raise funds The 3rd edition includes new information on fundraising in the down economy, and reflects the latest studies on who gives the most and why. It contains new tax figures, updated samples and resource lists, and tips for social networking and "greening" one's special events.