Beast

Blood, Struggle, and Dreams at the Heart of Mixed Martial Arts

by Doug Merlino

This title was previously available on NetGalley and is now archived.

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Pub Date Oct 13 2015 | Archive Date Aug 31 2015

Description

The first book to bring readers deep inside a top mixed martial arts gym, Beast shows exactly what it takes to reach the top of this exacting sport. Doug Merlino spent two years at Florida's American Top Team, living, eating, and training alongside some of the world's best fighters, and traveled with them to fights around the world. The result is the most unvarnished look at the sport yet, with its electrifying highs and devastating lows. For both the uninitiated and for hardcore fans, Beast offers an intense journey into an often misunderstood world.

Marketing Plan

National print and online feature and review attention
Author events in New York
Pre-pub outreach to MMA bloggers and influencers
Pre-publication consumer review campaign
Social media campaign at publication
Digital assets: excerpts on Bloomsbury website

National print and online feature and review attention
Author events in New York
Pre-pub outreach to MMA bloggers and influencers
Pre-publication consumer review campaign
Social media campaign at...