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Six-year-old Helen and Ellie are identical twins, but Helen is smarter, more popular, and their mother's favorite. Ellie, on the other hand, requires special instruction at school, is friendless, and is punished at every turn.
Until they decide to swap places--just for fun, and just for one day--and Ellie refuses to switch back. Everything of Helen's, from her toys to her friends to her identity, now belongs to her sister. With those around her oblivious to her plight, the girl who used to be Helen loses her sense of self and withdraws into a spiral of behavioral problems, delinquency, and mental illness. In time, she's not even sure of her memory of the switch.
Twenty-five years later, she receives a call that threatens to pull her back into her sister's dangerous orbit. Will she take this chance to face her past?
Six-year-old Helen and Ellie are identical twins, but Helen is smarter, more popular, and their mother's favorite. Ellie, on the other hand, requires special instruction at school, is friendless...
Six-year-old Helen and Ellie are identical twins, but Helen is smarter, more popular, and their mother's favorite. Ellie, on the other hand, requires special instruction at school, is friendless, and is punished at every turn.
Until they decide to swap places--just for fun, and just for one day--and Ellie refuses to switch back. Everything of Helen's, from her toys to her friends to her identity, now belongs to her sister. With those around her oblivious to her plight, the girl who used to be Helen loses her sense of self and withdraws into a spiral of behavioral problems, delinquency, and mental illness. In time, she's not even sure of her memory of the switch.
Twenty-five years later, she receives a call that threatens to pull her back into her sister's dangerous orbit. Will she take this chance to face her past?
Marketing Plan
Broad pre-publication blogger and bookseller outreach
Online consumer review push
Extensive national print, broadcast, and online review campaign
National consumer and trade advertising campaign
Print and online feature stories and Q&As for additional coverage
Global social media campaign on Facebook, Twitter, Instagram,
and GoodReads with designed assets and giveaways
Major book club promotion
Digital assets including shareable images, reading group guide,
author essays, listicles, and excepts available on Bloomsbury.com
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Broad pre-publication blogger and bookseller outreach
Online consumer review push
Extensive national print, broadcast, and online review campaign
National consumer and trade advertising campaign ...
Broad pre-publication blogger and bookseller outreach
Online consumer review push
Extensive national print, broadcast, and online review campaign
National consumer and trade advertising campaign
Print and online feature stories and Q&As for additional coverage
Global social media campaign on Facebook, Twitter, Instagram,
and GoodReads with designed assets and giveaways
Major book club promotion
Digital assets including shareable images, reading group guide,
author essays, listicles, and excepts available on Bloomsbury.com
Party of Liars
Kelsey Cox
General Fiction (Adult), Mystery & Thrillers
Bog Queen
Anna North
General Fiction (Adult), Women's Fiction
The Missing Pages
Alyson Richman
General Fiction (Adult), Historical Fiction, Women's Fiction
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