Just My Type
A Book About Fonts
by Simon Garfield
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men Are from Mars, Women Are From Venus was so effective. It also examines why the “T” in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House.
A must-have book for the design conscious, Just My Type’s cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott’s Original Miscellany.
SIMON GARFIELD is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
“You don’t have to be a typeface historian or a designer to find this book enthralling.”—Time Out London
"Funny and always entertaining.”—Financial Times
“Utterly compelling.”—Independent on Sunday
“The kind of book that makes you look at the world differently.”—The Scotsman
MARKETING CAMPAIGN:National television interviews
National author tour
Newspaper and magazine features and reviews
Targeted online marketing
CONTACT: Beth Parker - firstname.lastname@example.org