* National print, online, and broadcast media campaign not just to Outdoor/Nature outlets but also to all and every variety of media focused on Health, Physical Conditioning/Exercise, Injury Prevention, Physical Therapy - i.e., the human body.

* Extensive Outdoor and Health blogger outreach

* Review copy mailing to national print, TV, web, and radio media outlets, including Booklist, Kirkus Reviews, and Publishers Weekly

* Amazon A+ page advertising platform

* Social media positioning, split between the author's own established following and GP's growing metrics in that area (Instagram, Facebook, X/Twitter, Bluesky, LinkedIn, Pinterest, etc.)

* Dr. Vagy is a physical therapist and injury specialist, and is ALSO an already proven bestselling author over on Amazon. We are going to present both his expertise as a health specialist, alongside his fine mettle as a bestselling author, to turn up the heat on this new book as well.

* The author is based in Los Angeles, California, and so he will be pitched to West Coast-based broadcast media (especially regional TV segments) that may then hopefully lead to a larger national “morning TV talk show”-oriented segment based on East Coast TV network assets (CBS This Morning / NBC Today / ABC Good Morning America)

* New York Times, the Los Angeles Times, and ESPN