“The Relentless War on Masculinity is a straight-talking, timely book that shines a light on how men and boys are often pushed aside in today’s culture. It’s clear, fair, and refreshingly honest, cutting through the noise to show what’s really going on. Best of all, it points to a healthier way forward where men and women can work together and actually thrive. If you want a book that makes sense of the chaos and offers real hope, this is it.”

Tom Golden—Psychotherapist, author of three books, and founder of Men Are Good

“What distinguishes Maywald's approach from simple grievance is his focus on solutions: more male teachers, reformed family courts, equal health funding, boy-friendly school environments. He doesn't argue that women should lose ground - he argues both sexes are suffering from what he sees as an overcorrection… Not everyone will agree with Maywald's framing or his emphasis. But the underlying data about male educational outcomes, suicide rates, and family court disparities deserves attention regardless of one's political perspective. The men in my life need advocacy, support, and solutions - not ideology.”

EJ (Emma-Jane) Johnson—Writer, content creator, mum, wife

“The Relentless War on Masculinity by David Maywald is a thought-provoking and deeply researched exploration of the challenges facing boys and men in modern society. With a balanced and centrist approach, the book highlights systemic biases, cultural shifts, and the consequences of sidelining masculinity, while offering actionable solutions to rebuild healthier relationships between men and women. It is a compelling call to collaboration, advocating for mutual respect and shared progress to create a thriving, inclusive future for all.”

Rohit (Roy) Borekar—Managing Director of Solution Tech and author of India to Australia

“David Maywald’s The Relentless War On Masculinity: Does it Ever End? is a must-read primer for those seeking a concise understanding of how so-called 'progressive' policies have caused the pendulum to swing from androcentricism to gynocentrism leaving men and boys in its wake. You will be left feeling an urgent need for societal course correction and a desire to return (or aspire) to the late 1980s “age of equality” as described in the book. As a woman who grew up during the “age of equality”, and a mother of a teenage son, I have experienced first-hand the changes in gender bias, and observed the adverse impacts of “anti-male” sentiments now taught in the school curriculum on the young male psyche. It’s high time the relentless war on masculinity ended and we build a socially cohesive society where both sexes are equally cherished and where both can flourish. Our future generations rely upon it.”

Karen Richardson—BSc(Hons), MSc [Biology], mother, clinical researcher, and advocate for sex-based rights

“In The Relentless War on Masculinity, readers are presented with an urgent and indispensable account of how cultural narratives and public policies have turned against men. What makes this work stand out is its ability to connect these abstract forces with the real-life struggles of fathers, families, and communities worldwide. For those of us at the Domestic Abuse and Violence International Alliance, with member organizations in 41 countries, the book’s message resonates strongly: when men are marginalized, the entire social fabric suffers. Policymakers, advocates, and community leaders will find in these pages a framework for meaningful reform that is long overdue.”

Edward Bartlett—President, Domestic Abuse and Violence International Alliance (DAVIA)

“David Maywald’s book on the war on masculinity highlights many of the issues currently facing boys and men. Maywald overviews the causes of this war, its effects on men and society, and how the war can be resolved. Maywald’s conceptualization of the “four horsewomen” of modern feminism – misandry, gamma bias, gynocentrism, and gaslighting – is a particularly important contribution. To progress on boys’ and men’s issues, which Maywald believes is possible and indeed necessary for a healthy society, the “four horsewomen” of modern feminism must be acknowledged and addressed accordingly.”

James L. Nuzzo, PhD—Exercise Scientist, men's health researcher, and creator of The Nuzzo Letter

“Being both a mother and stepmother to three boys has been one of my greatest wake-up calls. It opened my eyes to the subtle - and not so subtle ways life has turned against them: how a gynocentric world has been birthed where boys are seen as problematic and their masculinity something to be stripped away. Watching this dynamic unfold while so many remain oblivious has been frustrating, to say the least. That’s why David’s work brings me hope and why I see it as vital for restoring balance. By standing in the shoes of boys and men, and offering a framework that helps them transform today’s challenges into strength, David shows the path to reclaiming a healthy, grounded masculinity. Because empowering girls and women should never have come at the expense of boys and men - and just as importantly, the answer now is not to swing the pendulum back to another extreme, but to move toward greater harmony allowing both sexes to thrive. This is the heart of my work as a changemaker: to help people see that tough times are not just challenges, but opportunities to grow and create a healthier balance for us all.”

Ragini Prasad—Regenerative Changemaker: guiding people who care about the world to step into their power as regenerative leaders, shaping the systems and futures we need

“David Maywald makes it painfully and powerfully clear throughout this book that men and boys are far from privileged, that innate masculinity is the antithesis of toxic, that fathers are not optional or inconsequential and that women (and girls) are more than ever privileged and protected rather than oppressed by society. I live in hope that intelligent courageous women of good faith who love their sons and other men in their lives will recognise identity politics for what it is, draw a line in the sand and stand with men like David who are fighting for genuine equality and justice. One way or another though - the ridiculous demonisation of half the population by historically illiterate and or brainwashed radical feminists has to stop, for all our sakes.”

Name withheld due to fear of retribution

“As Executive Manager of the International Council for Men and Boys, I highly recommend The Relentless War on Masculinity as an essential read for anyone seeking to understand the deep cultural and policy shifts impacting men today. This book offers a meticulously researched and eye-opening account of how masculinity is being systematically undermined, with consequences for families, education, mental health, and fatherhood. In a world where men and boys are increasingly marginalized, this timely work provides a courageous and articulate defense of the values that sustain responsible manhood. Every policymaker, educator, and concerned citizen should read this book to grasp what’s truly at stake.”

G. Lawrence DeMarco, LLM—Executive Manager, International Council for Men and Boys

“A timely and accomplished work that provides a balanced view on gender roles in the fast-changing, absurdly polarised times we live in. It is heartening that a highly successful investment professional of David Maywald’s calibre has devoted so much time and study to provide a guide that champions common sense while making a meaningful contribution to the ongoing (and at times politically hijacked) debate on gender.”

James Vella-Bardon—Award-winning author of The Sassana Stone Pentalogy, father, lawyer, and risk management professional

“The Relentless War on Masculinity is a courageous and necessary book for our time. David Maywald doesn’t just diagnose what’s gone wrong—he illuminates a path forward built on balance, truth, and collaboration. With insight, integrity, and compassion, he exposes the cultural forces that have diminished the value of men while reminding us that true strength comes through responsibility, service, and love. As someone who works daily with men on reclaiming purpose and authenticity, I found this book both confronting and profoundly empowering. It’s a wake-up call to every man and woman who believes that our future depends on restoring respect between the sexes and rebuilding the foundations of family and faith. David's message isn’t about division—it’s about healing. It’s about rediscovering what it means to be whole, to lead with courage, and to live in alignment with our God-given design. This is a must-read for anyone committed to building a culture where men rise, women thrive, and our children inherit a world grounded in truth and mutual respect.”

Andrew Gray—Host of The Man Show (YouTube) and founder of the “TRUE SELF” Transformation Coaching Program

“David is a considerate, passionate and level-headed supporter of humanity, and in particular children and young or pre-adults. He has volunteered his time to help others and I have spent nearly four years working with him as a fellow volunteer charity board member. In particular, he has long been an advocate for boys, and has turned some of that advocacy into this book. While the book might not be for everyone, and some may find it controversial, I applaud David's efforts to promote inclusion for all, and as he says it is vital that "we listen and engage with all voices" as a society.”

Stuart Snell—Non-executive Director, board chair and consultant for business and communications strategy

“In The Relentless War on Masculinity, David Maywald persuasively argues that modern feminism has clouded how we see masculinity. Maywald’s two welcome contributions to our conversation about sex and gender are firstly, his clear explanation of how feminist assumptions feed the misandry, the gamma bias, the gynocentrism and the gaslighting boys and men keenly feel (too often causing their disposability and despair) and secondly, his generous call for men and women to advocate for equal treatment of all (rather than engaging in activist hyperbole), augmenting the current resurgence of interest in Western culture. This book will suit the general reader who wants to understand the current state of masculinity and the student who wants to assess for him/herself what males experience, rather than taking feminists’ word for it.”

Dennis Gouws—Professor of English, lecturer, and editor at New Male Studies: An International Journal

Bespoke and comprehensive marketing plan:

- Distribution of paperback and e-book through multiple channels, available globally

- Paid advertising and planned schedule of content release

- Social media engagement across Facebook, LinkedIn, X and Substack

- Email distribution list

- Activation of more than 20,000 contacts, both online and in real life

- Endorsements from over a dozen thought leaders and influencers

- Book reviews from a range of sources

- Media coverage