“Astute and affecting…” Kirkus Reviews

“Evokes the sights, sounds, and smells of Italy. I look forward to reading the next book and another chapter in Leda’s life.” Lynda Dickson—Books Direct

“This book was amazing! I couldn't put it down! I would recommend this to anyone.” Tori Hoffert

MARKETING & PUBLICITY PLAN:

SOCIAL MEDIA CAMPAIGN:

 • Multi-Platform Launch: Active promotion to a combined following on TikTok, Instagram, and YouTube, featuring "behind-the-scenes" content from the author, cover reveal, and book quotes.

 • Video Content: A series of high-engagement Reels and TikToks highlighting the book’s "Nonbinary Anne of Green Gables" hook.

 • Influencer Outreach: ARCs being sent to key BookTok and Bookstagram influencers focusing on LGBTQ+ history and #OwnVoices narratives.

ADVERTISING & VISIBILITY:

 • Google ads and Amazon Marketing Services: Targeted campaigns.

 • Newsletter Outreach: Features in monthly author-collective newsletters reaching over 1,000 subscribers interested in literary and diverse fiction.

 • Digital Pre-order Campaign: Currently live across major retailers with a dedicated landing page for "The Italian Saga."

PUBLICITY & MEDIA:

 • Own Voices Advocacy: Author-led discussions on growing up nonbinary in 1980s Italy, positioned for podcasts and literary blogs focusing on gender and resilience.

 • Series Potential: Though the novel could be read as a standalone, this is Volume 2 of The Italian Saga, with a long-term marketing strategy to build a dedicated readership for the full series (eight volumes already completed and ready for publication).

TARGET READERSHIP:

 • Readers of literary coming-of-age stories like The Divine Secrets of the Ya-Ya Sisterhood.

 • The LGBTQ+ community, looking for historical representation beyond the standard tropes and emotional, humorous reads similar to I'll Give You the Sun.

 • Librarians and educators looking for diverse "Own Voices" stories set in 20th-century Europe.