Another Name for Red
A Novel
by Amber Blaeser-Wardzala
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Pub Date Oct 13 2026 | Archive Date Nov 12 2026
Knopf, Pantheon, Vintage, and Anchor | Pantheon
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Description
Middle Sister is haunted by everyone in her community who has disappeared—as well as those who remain. Her ex-best friend and ex-boyfriend are walking relics of the girl she used to be, while her family—her activist mother, checked-out father, and attention-starved younger siblings—are reminders of the elder sister she can never live up to. Then there’s John Smith, the infamous white man with red cowboy boots living on stolen reservation land, whose obsessive attentions are as repellant as they are compelling. But most of all, there are the thousands of unacknowledged missing and murdered Indigenous women, including Older Sister, whose year-long absence from the reservation has torn her remaining family apart.
With local authorities proving useless, Middle Sister decides to start an investigation of her own, beginning with the mysterious “Eric”—a white man from a neighboring town who Older Sister claimed to love, and who she swore loved her. Attempting to hunt down the correct white Eric in the haystack of Minnesota forces Middle Sister to seek help from the community from which she’s grown alienated, starting with her coworker, Casanova; a stray rez dog; and Nookomis, her grandmother who’s foreseen her own death. Yet John still lurks in the growing wintry shadows, offering a sort of surrender that Middle Sister can’t help being drawn to. In the end, she must choose: either let the guilt consume her or forgive herself and fight.
Marketing Plan
National Media Appearances, Including NPR
Newspaper and Magazine Features
National Review Attention
Most-Anticipated Book Lists
Women’s Magazine Coverage
Select In-Person Events
Online Advertising Campaign including 1P genre and author targeting
Early Reader Review Campaign
Title Specific Social Media Promotion (i.e. Lifestyle Photos, Designed Graphics, etc.)
Inclusion in the Doubleday Bookstagram Program
Indies, Big Mouth, and Influencer Outreach, Including Indigenous Creators
Cross Promotional Opportunities with NEVER WHISTLE AT NIGHT
eNewsletter Campaign
Inclusion in Seasonal Promotions (Native American Heritage Month, Fall, Holiday)
Academic Marketing
Library Marketing
Available on NetGalley
Available Editions
| EDITION | Hardcover |
| ISBN | 9780593702369 |
| PRICE | $30.00 (USD) |
| PAGES | 320 |