Most business books die in a folder of forgotten dreams. The ones that don't become the most powerful asset an expert owns — attracting clients, opening doors, and building authority 24/7.

Book Your Business is the blueprint for writing that one. Not a content hack, not a fake-it-till-you-rank shortcut — a strategic, start-to-finish system for turning hard-won expertise into a book that actually does something for your business.

Sean Platt (founder of Sterling & Stone, co-author of Write. Publish. Repeat.) and Sue Weems (book coach and ghostwriter for NYT bestsellers and Fortune 500 leaders) walk you through the whole journey: killing the five myths that sink most author-experts, validating your idea, structuring and drafting, choosing the right publishing path, and — the part most authors botch — leveraging the finished book 38 ways to grow your authority and your business.

For founders and experts who already have the goods and are ready to do something meaningful with it. The world needs your expertise. Go book your business.