It's Not About You

A Little Story About What Matters Most in Business

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Pub Date Sep 20 2011 | Archive Date Sep 01 2012
Penguin | Portfolio

Description

"This is what happens to so many leaders and people of influence. Kings, presidents, heads of religious organizations and great corporations...after a time, they start getting it backwards. The moment you begin thinking that it's all about you, that you're the deal, is the moment you begin losing your capacity to positively influence others."

That's the premise of IT'S NOT ABOUT YOU: A Little Story About What Matters Most in Business by Bob Burg and John David Mann (to be published September 20). As they did in their acclaimed bestseller The Go-Giver (2008), Burg and Mann prove that a heartfelt work of fiction can also express a powerful idea.

IT'S NOT ABOUT YOU tells the story of a struggling small business and an ambitious young executive trying to master persuasion and leadership. The book is already getting raves from business leaders and critics like Tony Hsieh and John Maxwell.

Bob Burg speaks to huge crowds around the world about building lasting relationships, both professionally and personally. John David Mann has been writing about business, leadership, and the laws of success for more than twenty years. Their first collaboration, The Go-Giver, has sold over 200,000 copies worldwide and inspired a movement (see http://www.thegogiver.com/).

"This is what happens to so many leaders and people of influence. Kings, presidents, heads of religious organizations and great corporations...after a time, they start getting it backwards. The...


Advance Praise

Advance Praise for IT'S NOT ABOUT YOU

"This book captures the essence of life and leadership. I recommend it!"
- JOHN C. MAXWELL, New York Times bestselling author, The 21 Irrefutable Laws of Leadership

"At Zappos, part of my role is about helping to create an environment where employees feel empowered to come up with their own ideas for fulfilling our vision and growing our culture. It's Not About You reveals this same philosophy: Get out of the way, so your employees can lead the way."
-TONY HSIEH, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

"Burg and Mann have, once again, masterfully employed common sense and good judgment to show that success happens when you have an egalitarian spirit, practice Golden Rule behavior every day, and empower your people to make decisions from their hearts and souls. I LUV this book."
- COLLEEN BARRETT, President Emerita, Southwest Airlines

"A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company!"
- DARREN HARDY, publisher, Success magazine and bestselling author of The Compound Effect

"Bob Burg and John David Mann are wonderful storytellers, particularly when it concerns what matters most in business. It's Not About You is about anyone who wants to be successful and respected. This story has a lesson for everyone."
- HARVEY MACKAY, #1 New York Times bestselling author, Swim With the Sharks Without Being Eaten Alive

"I'm not typically a fan of business books written in fictional formats, but I love this book. It explains leadership principles I care about deeply, principles that truly matter. Read this book. You'll enjoy the journey and become a better leader and a better person in the process."
- MARK SANBORN, New York Times bestselling author, The Fred Factor

Advance Praise for IT'S NOT ABOUT YOU

"This book captures the essence of life and leadership. I recommend it!"
- JOHN C. MAXWELL, New York Times bestselling author, The 21 Irrefutable Laws of...


Available Editions

EDITION Hardcover
ISBN 9781591844198
PRICE $23.95 (USD)
PAGES 128