Aim for the Heart
Write, Shoot, Report and Produce for TV and Multimedia, 2nd Edition
by Al Tompkins
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Pub Date Feb 15 2011 | Archive Date Sep 01 2012
CQ Press | A Division of SAGE Publications
Description
Al Tompkins reminds students about a disarmingly simple truth about broadcast journalism: people remember what they feel. If you aim for the heart with the copy you write and the sound and video you capture, you will never fail to grab your viewers and compel them to keep watching. With humor, honesty and directness, Tompkins bottles his years of experience and insight in a new second edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use. Aim for the Heart is as close as you can get to having Tompkins’s training sessions at the ready, from which students:
• learn to listen when interviewing;
• write an inviting lead;
• get a memorable soundbite;
• see how to light, crop, frame and edit compelling video;
• learn the art of being a one man band, and
• translate their broadcast story into an interactive online story.
Advance Praise
An indispensable guide to our craft – from an indispensable guy in our craft.
- Brian Williams, Anchor and Managing Editor, NBC NewsAim for the Heart offers outstanding lessons for students at all levels. Tompkins' approach is smart and engaging, bringing multimedia stories into focus through effective and ethical practices. His emphasis on improving technique in writing, shot composition and the marriage of the two moves students forward.
- Kathleen Bartzen Culver, University of Wisconsin-MadisonAim for the Heart is the book I wish I could have read 20 years sooner. Al Tompkins reveals the secrets of compelling visual stories. As an award-winning broadcast journalist, Al taught himself the ‘magic’ years ago. His willingness to share and teach is his gift to the rest of us.
- Boyd Huppert, Reporter, KARE-11In the midst of a changing industry, Aim for the Heart is more important than ever. It reminds journalists, that no matter what the platform, the story is still key. Writing matters. Every manager should have this in their library; it’s a great way to inspire newsrooms.
- Carolyn Mungo, Assistant News Director, KRIV-TV, Houston, TexasAl Tompkins’ Aim for the Heart is even better the second time around. For those of us in journalism our world is quickly changing beneath our feet, and Aim for the Heart will give you something solid to stand on, with insights on how to be a better storyteller and how to make use of the newest technology.
- Byron Pitts, Correspondent, CBS 60-MinutesAnyone who has even attended one of Al Tompkins' workshops knows that he brings amazing insight, energy and passion into the classroom. What's even more amazing is how he manages to convey that energy and passion in print. Aim for the Heart inspires ordinary journalists to do extraordinary work.
- Lisa Taylor, Ryerson UniversityAvailable Editions
| EDITION | Paperback |
| ISBN | 9781608716746 |
| PRICE | 29.95 |
| PAGES | 312 |
