Roots

The Saga of an American Family

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Pub Date May 03 2016 | Archive Date Sep 01 2016

Description

A new eight-hour event series based on Roots will be simulcast on the History Channel, Lifetime, and A&E over four consecutive nights beginning Memorial Day, May 30, 2016

"Early in the spring of 1750, in the village of Juffure, four days upriver from the coast of The Gambia, West Africa, a man-child was born to Omoro and Binta Kinte."

So begins Roots, one of the most extraordinary and influential books of our time. Through the story of one family—his family—Alex Haley unforgettably brings to life the monumental two-century drama of Kunta Kinte and the six generations who came after him: slaves and freedmen, farmers and blacksmiths, lumber mill workmen and Pullman porters, lawyers and architects...and one author.

A national and international phenomenon at the time of its original publication, Roots continues to enthrall readers with its masterful narrative drive and exceptional emotional power, speaking to us all with an undiminished resonance and relevance.

"In all of us there is a hunger, marrow deep, to know our heritage.... Without this enriching knowledge, there is a hollow yearning no matter what our attainments in life."—Alex Haley

With an introduction by Michael Eric Dyson

RootsTheBook.com
A new eight-hour event series based on Roots will be simulcast on the History Channel, Lifetime, and A&E over four consecutive nights beginning Memorial Day, May 30, 2016

"Early in the spring of 1750...

Marketing Plan

-BEA feature title

-National advertising: New York Times and Los Angeles Times

-TV critic media campaign

-Tie-in to A&E and Lifetime networks promotional efforts

-Social media campaign

-Targeted outreach to African-American community

-Academic marketing

-BEA feature title

-National advertising: New York Times and Los Angeles Times

-TV critic media campaign

-Tie-in to A&E and Lifetime networks promotional efforts

-Social media campaign

-Targeted outreach...


Available Editions

EDITION Paperback
ISBN 9780306824852
PRICE $18.99 (USD)

Average rating from 9 members


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