The Sustainability Edge
How to Drive Top-Line Growth with Triple-Bottom-Line Thinking
by Suhas Apte and Jagdish N. Sheth
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Pub Date Jan 10 2017 | Archive Date Jan 03 2017
University of Toronto Press | Rotman-UTP
Description
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.
Through an examination of such companies as Walmart, AT&T, IKEA, and the Tata group, Apte and Sheth have developed a proven and actionable framework rooted in the real-world success of these companies. The case studies reveal how business leaders proactively promote market sustainability to engage with and energize all of their stakeholders, including customers, employees, suppliers, investors, and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
Suhas Apte is a partner in the Blue Earth Network. He is a former Sustainability Officer for the Kimberly-Clark Corporation.
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University.
Advance Praise
“Suhas Apte and Jag Sheth detail the powerful opportunities to grow your business by putting purpose at the core of your strategy and activating it through deep collaboration across your value chain. A must-read for today’s business leaders.”
Paul Polman, CEO, Unilever
“Sustainability is not just a nice thing to have. It is a necessary goal for all institutions, including corporations. I am very pleased that Apte and Sheth have documented how embracing and advocating sustainability is emerging as the next competitive advantage.”
Ratan Tata, Former Chairman, Tata Sons
“The whole idea of addressing ‘stakeholder engagement’ strategically, as a source of competitive advantage, is cogently laid out in The Sustainability Edge with some excellent case studies and compelling insights into the role of consumers, NGOs, and suppliers.”
Jonathon Porritt, Founder Director, Forum for the Future
“The Sustainability Edge provides a unique perspective. It documents how a company that embraces sustainability initiatives and advocates them to its customers, suppliers, employees, and investors generates both top-line growth and bottom-line results.”
Ram Charan, bestselling author and advisor to CEOs and boards
Marketing Plan
- Author Interviews
- Book Excerpts
- International Advertising
- E-Marketing
- Conferences
- Scholarly Journals
- International review Mailing
- Author Interviews
- Book Excerpts
- International Advertising
- E-Marketing
- Conferences
- Scholarly Journals
Available Editions
| EDITION | Hardcover |
| ISBN | 9781442650688 |
| PRICE | CA$32.95 (CAD) |
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
