Member Reviews
Reviewer 491933
I hosted Ken for a session at Microsoft in Redmond, WA. The audience, representing people from across the marketing spectrum, were highly engaged. Among the topics most discussed were the shifts within advertising (linear content to nonlinear and ad-based to subscriber-based), trends in the agency world and the future of news. Frenemies is an indepth and entertaining account of advertising and the future of media. |
