Cover Image: Go Live!

Go Live!

Pub Date:   |   Archive Date:

Member Reviews

A number of the points made I found interesting and can be helpful for those wanting to make more of an impact online. The narrator's voice is fine, I still speed it up though.

Was this review helpful?

If you are an entrepreneur just starting a business, or if you want to try something new at your company to attract more customers, read Go Live! by Jeffery Gitomer.

Gitomer and his friends provide insights, ideas, and strategies for live streaming, video, and podcasting. They encourage you to stop mulling over your business idea, start working on your business plan, and take action. Gitomer reinforces the fact that the COVID-19 health pandemic changed the sales industry. It has transformed the traditional approach to sales. Selling is more virtual than ever before. The transformation means many tactics, such as providing long PowerPoint presentations and written proposals, will neither be useful nor necessary to get people's attention. New approaches, such as sending a short and compelling video, will be far more effective.

I listened to the audiobook, and throughout, you hear Gitomer, his friends, and even his wife talk about their adventures in live streaming, video, and podcasting. They share ideas and strategies to use so you can take action right away.
They cite a couple of websites throughout the book to help you stage your background and quickly shoot out your emails with a link to the video from your live stream. They also suggest visiting their platforms to see how they execute the strategies they share.

I found this book very inspiring and the strategies instantly applicable. I plan to use some of these tactics myself. The book is one that I would recommend to my business-minded friends.

Was this review helpful?