"That Th!nk You Do" by Joseph Carrabis is a four-star exploration of life's intricacies, offering readers a thought-provoking journey into the realms of thinking like an expert, understanding the inner critic, finding one's voice, and navigating the complexities of human experience. Carrabis weaves together insights, personal reflections, and a touch of magic, inviting readers to reflect on their own journey through life.

The book serves as a diverse collection of chapters, each acting as a magic wand transporting readers into different facets of life. Whether exploring the difference between the inner critic and the actor within, the value of being a musician, or strategies to overcome fears, Carrabis offers a rich tapestry of ideas that resonate with both familiar experiences and novel considerations.

One of the book's strengths is its ability to synthesize the known and unknown, the seen and unseen, the mental and the physical, and the desires of the heart and the aspirations of the spirit. Carrabis invites readers to reflect on their own experiences and perceptions, creating a space for introspection and self-discovery.

The author's insights, peppered throughout the pages, provide a personal touch to the exploration of life's nuggets. Carrabis shares what he believes to be the backbone of life experiences, both positive and challenging. The open-ended nature of his reflections encourages readers to discern their own truths, fostering a sense of autonomy and self-awareness.

The overarching theme of the book revolves around the shared human experience of navigating life's challenges and joys. Carrabis acknowledges the universal quest for joy, peace, and happiness as we strive to make it from one day to the next. This universal theme creates a sense of connection among readers, emphasizing the commonality of the human journey.

While the book offers valuable insights and reflections, some readers may find certain sections more abstract or philosophical, requiring a willingness to engage with deeper concepts. Additionally, the open-ended nature of Carrabis's reflections may leave some readers craving more concrete guidance.

In conclusion, "That Th!nk You Do" is a four-star gem that invites readers to explore the complexities of life through a diverse range of topics. Joseph Carrabis provides a unique and thought-provoking perspective on human experiences, leaving room for personal interpretation and reflection. This book is a valuable companion for those seeking to delve into the intricacies of thinking, feeling, and being on the journey toward a more fulfilling and authentic life.

I accessed a digital review copy of this book from the publisher.
The book is meant to be an analysis of the way people act/think and advice for living. Personally, I felt like it would have been better suited as the blog posts they originated from. As a book, it was disjointed and rambling and felt like I had been trapped in a conversation with someone who was determined to tell me about how they had discovered the keys to humanity.

I enjoyed this book - it's packed with really helpful advice, such as not making decisions when you're feeling vulnerable, and keeping an inventory of why you might be feeling certain ways..

I also particularly liked the sections on intention and rewarding your inner critic.

I think I would have preferred to read the content bit by bit, such as through subscribing to the original blog. It felt a little information-dense and disjointed with little coherency tying it together.

I really liked the tone of the book and how friendly it felt.

I accepted a digital Advance Reading Copy of That Think You Do from the publisher via NetGalley, in exchange for the feedback below.

Joseph Carrabis founded and developed companies that “helped clients understand how people think and react to marketing, leveraging that information to improve marketing efforts.” He has produced tools that analyze individual social behaviors, consumer psychology, and product design and development. He has authored numerous fiction and nonfiction books.

In this volume Carrabis gives his insights on what he believes are the backbone of our life experiences - the individual’s concerns, goals, and desires. He offers suggestions on how to live life purposefully and with balance. If you want advice about thinking like an expert, distinguishing your inner critic from “the actor within,” being heard, avoiding the harm of liars, or overcoming fears- you may find answers in this book.