In Strategic Storytelling, Anjali Sharma delivers a compelling guide to one of today’s most vital leadership skills: using the power of story to drive meaningful change in business. As the world shifts from the information economy to the connection economy, Sharma positions storytelling not as a “soft skill” but as a strategic tool that can mobilize teams, align objectives, and ignite action.

At the heart of Sharma’s approach is a powerful yet practical insight: not all stories work in all settings. A keynote-worthy tale may fall flat in a boardroom. A metrics-laced case study might alienate a one-on-one coaching conversation. Sharma breaks down these contexts with clarity, showing readers how to choose the right story for the right audience at the right time.

What sets this book apart is its structure around the Who, Why, and How of storytelling:
• Who is your audience? What do they care about?
• Why are you telling this story—what change are you trying to create?
• How should the story be crafted and delivered to best achieve your aim?

Whether you’re navigating digital transformation, leading a diversity initiative, or selling a vision to stakeholders, Sharma emphasizes that people buy into meaning, not just strategy. Her framework helps readers move beyond generic “narrative” and into storytelling that creates alignment, emotional connection, and real-world traction.

Packed with real-life business examples, Sharma’s writing is as engaging as it is informative. She doesn’t just tell you that stories matter—she shows you how to make them matter, especially in high-stakes, high-impact environments. The guidance here is nuanced yet actionable, making it a valuable resource not just for C-suite executives, but also for team leaders, HR professionals, and change agents at every level.

Verdict:
Strategic Storytelling is a must-read for modern leaders looking to influence with integrity and intention. Anjali Sharma has written the new playbook for communication in the age of purpose-driven work—and it’s one that will sit proudly on the shelf of anyone serious about leadership, transformation, and human connection.

If you need or want to know how to make a persuasive storytelling, Ajali Sharma has your back!!

In Strategic Storytelling, you will learn to elaborate powerful stories, being this for business, relationships, or you name it, in easy steps

Highly recommended!

A fantastic insight into a really important way of communicating for businesses and organisations. There is more to storytelling than selling it’s a great overview of the way in which you can learn and improve. I think it’s a great overview and one that will help many people wanting to learn how to tell convincing stories or make sure they are achieving their strategic goals.

This book shows leaders how to craft compelling narratives that resonate with diverse audiences to foster buy-in for organizational change. Learn to adapt your story for maximum impact.

This book offers some unique insights, especially into how best to use storytelling with an executive audience. It’s useful for anyone who wants to improve their communication or marketing skills. It’s smart, engaging, and easy to read.

Thanks, NetGalley, for the ARC I received. This is my honest and voluntary review.

One of those books, that is you want to learn how to use stories to influence people around a goal, or to lead others this book you need to read. This book does a great job at discussing how exactly you can use stories to evoke change in others around you!

Strategic storytelling gets popular and more important in today's world. This all due to information noise and a story can help you to stand out. This book is a comprehensive guide on developing this essential skill and using it strategically. In summary:you will learn adoping the identity of a marketer and building a connection, which is fundamental to strategic storytelling. Strategic storytelling is not reserved for leaders in organizations and anyone can use stories to deliver message effectively. Become a visionary storyteller – someone who helps people see the future and, more importantly, see their own success in the future. The tool the visionary uses to do this and make change happen is a strategic corporate narrative. I'd recommend this book as a good starting point in the journey of mastering strategic storytelling.

When I saw the following phrases on the description of this book, I knew I had to read it.
"Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales..."

This right here is a very practical and easy to read book on the importance of not just telling stories but more in how we tell the stories and the audience response to our stories. I love how the author looks at corporate story telling and shares case studies to show what worked and what did not.
Thanks Netgalley for the eARC.

I was reluctant at first, seeing this book on NetGalley, and being a storytelling instructor and practitioner, but a veeeeery distant view at the corporate world and liberal markets (though, I have enough experience in and with them to know what is going on). I then starting hearing about the author’s work, and decided to request this book in the hopes that a) I can expand and refresh my general understanding of some sectors and the use of storytelling in them, b) I can find interesting ideas about storytelling because it is a personal and professional favourite of mine.
Sharma knows how to tell a story, how to tell people to tell strategic stories and how to deliver these in a great way.
This is a very informative and engaging book. I do not expect a deeper and layered book on this topic; though I have confidence in Sharma that any niches, nuanced and subtle topics about strategic marketing, brand storytelling, storytelling, she can deliver them.
I recommend it to everyone.