CAUSE!

According to Ken Blanchard, "I love CAUSE! It's all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line. The book's design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level." These days if your company isn't tied to a heroic cause, your business may be doomed. Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth. CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS, Lululemon, Virgin, Southwest Airlines and PepsiCo. And CAUSE! takes an in-depth look at how National Life Group, a financial services firm, built its culture and brand around a CAUSE to stand out in the industry's sea of sameness. According to Peter Economy, The Leadership Guy, INC.COM, "There are few business books that truly have the power to change the world, but CAUSE! is one of them. In this book, Kevin and Jackie Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Do your organization a huge favor and read this book right now!" And, according to Chip R. Bell, "CAUSE! is more than a clear blueprint for success; it is also a poignant design for organizational nobleness. Read it and get ready to have your perspective and practice redirected toward the soul of excellence."

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“Why CAUSE?

Today, employers tout their larger “social” mission as a way to attract and motivate employees – and especially Millennials.

For generations, marketers have talked about a unique “point of difference” for their brands.

In our neighborhood, we all know that one person whom we can approach for help, under any circumstances.

What do all three of these examples have in common? Whether we call it “Purpose,” or “Cause,” we all intuitively understand that people, brands, and companies motivated by a core reason, or a prime passion, perform better. They have more fun. They act as leaders. They attract followers.

Even though in daily life we often forget these principles, don’t you want to be this type of person, want to push this type of brand forward, want to work harder for this type of company?

If so, learn from the Freibergs and their insightful research underpinning CAUSE and you can start transforming those around you, too.” – C. David Minifie, Chief Marketing Officer & Executive Vice President, Corporate Strategy, Centene Corporation

“CAUSE! packs a powerful punch!

Over many years the Freibergs have helped me show our players that we are playing for something bigger—For the San Francisco Giants, it’s about entertaining people, elevating their spirits and creating a place for community.

Reminding players of our CAUSE has created an uncanny level of unselfishness and chemistry among our players that makes winning possible. After reading CAUSE! it is clear that mission driven companies like National Life Group are far better positioned to win as well.” – Bruce Bochy, Manager, Three-time World Champion San Francisco Giants

“Jackie and Kevin Freiberg always focus on the greater good. That’s why I love CAUSE! It’s all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line. The book’s design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level.” — Ken Blanchard, coauthor of The New One Minute Manager and Collaboration Begins with You

“There are few business books that truly have the power to change the world, but CAUSE! is one of them. In this book, Kevin and Jackie Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Do your organization a huge favor and read this book right now!” — Peter Economy, The Leadership Guy, INC.COM

“Dr. Martin Luther King’s famous speech did not start with the words: “I have a strategic plan.” Movements are propelled by a dream, a vision…a compelling cause. Great enterprises are at their very best enduring movements for goodness. The Freibergs’ powerful book CAUSE! is more than a clear blueprint for success; it is also a poignant design for organizational nobleness. Read it and get ready to have your perspective and practice redirected toward the soul of excellence.” — Chip R. Bell, Author of Sprinkles: Creating Awesome Experiences Through Innovative Service

National trade marketing and sales campaign

Advance distribution of digital PDF via NetGalley to reviewers, media, and educators

Online marketing campaign including trade advertising and advance Goodreads giveaways