Money on the Table

If your executive suite and boardroom aren’t gender-balanced, you’re throwing money away!

Gender imbalance is a serious problem whose cost to many companies is not being recognized. It’s also a problem that can be solved. Melissa Greenwell challenges leaders in a no-blame and logical approach to get more female talent in leadership positions for one simple reason: Their companies will make more money if they do. The lack of women in the boardroom is causing companies to miss out on the top solutions, products, and services for customers, and the type of workplace that will attract new workers.

Greenwell demystifies gender imbalance and makes it a topic leaders can feel comfortable discussing without fearing the perception of favoritism or sexism. By profiting from differences in the female brain responsible for questioning, debate, idea-generation, and problem solving, leaders will see increased performance and healthier strategies and tactics. Gender balance delivers broader-based decision-making and increased diligence and preparation, which ultimately reduce risks for companies.

Greenwell provides key insights, explanations, vocabulary, and action plans. She supports her thesis with business cases, interviews with top business leaders from a number of industries, and the brain science that explains why women and men think, communicate, and problem-solve differently. She also provides a compelling list of ten rules that women should abide by to fulfill their part of “getting a seat at the table.”

​Money on the Table is destined to become the go-to book for CEOs, top HR leaders, executives, and senior management ranks. It has a clear place in talent acquisition and engagement strategies. Ms. Greenwell is EVP and COO of the Finish Line.

National trade marketing and sales campaign

Advance distribution of digital ARC via NetGalley to reviewers, media, and educators

For more information, visit melissa-greenwell.com