Mapping Innovation:

A Playbook for Navigating a Disruptive Age

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Pub Date May 26 2017 | Archive Date May 26 2017

Description

Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small

Mapping Innovation is a strategic guide for focusing your organization’s innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture.

In the end, readers will understand how to develop new models to disrupt the marketplace, expand their efforts to reach ever larger audiences and customers, and leverage digital space to their advantage.

* Satell writes regularly for Forbes and Harvard Business Review, and he maintains a busy schedule speaking and consulting around the world.

* Satell’s personal blog reaches 30,000 visitors per month, and he has a wide social media network, including 13,000 Twitter followers, 2,500 Facebook fans, 3,900 LinkedIn connections, and an e-mail subscriber list of over 2,400

Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small

Mapping Innovation is a strategic guide for focusing your organization’s...


Advance Praise

"As soon as I see - in my twitter feed or at Harvard Business Review, or anywhere else - that Greg Satell has written a new piece, I know that I am going to learn something new and it is going to be fun to read. In particular, Satell writes brilliant stuff about what is actually takes to design and implement an innovation strategy. It's the kind of stuff I find useful to discuss with my students in my class and the executives I coach."-Robert Sutton, Professor of Business and Engineering at Stanford University, IDEO Fellow, Author of Scaling up Excellence, and Weird Ideas That Work

"I'm always delighted to read what Greg Satell has to say about business and technology. His insights-which draw from such diverse areas as history and science-are must-reads."
-Samuel Arbesman, Research Fellow, The Long Now Foundation, Author of The Half Life of Facts and Overcomplicated

"Greg is a talented writer, which comes naturally given his wide-open thinking and overall fantastic strategic perspective that is refreshingly different."
-Suzy Deering, Chief Marketing Officer, eBay

"Greg Satell has a deep instinct about how innovation and technology are changing business. His unique writing perspective makes us all smarter by his inquiry into the inner workings of the innovation experience. We all learn from his journey of discovery."
-Dr. James Canton, Chairman and CEO of the Institute for Global Futures, Advisor to The White House and the National Science And Technology Council, Author of Future Perfect and Extreme Future

"I worked with Greg on a number of articles for Forbes. He did an exceptional job interpreting the highly complex fields we covered in such a manner as to be accessible to the general readership. Along the way he was extremely rigorous in fact-checking what he had written to ensure accuracy, to a level I rarely have seen. In the end he produced excellent articles that I was glad to have participated in, and commend his work for both excellent writing style as well as solid, well thought out content."
-Bernard Meyerson, Chief Innovation Officer, IBM

"Greg Satell is a superb blend of integrity, creativity and professionalism. Insightful, responsive and diligent, he always makes sure he gets the facts straight. In my field, where life and death hang in the balance, that's really important and I appreciate it immensely."
-Ron DePinho, President, MD Anderson Cancer Center

"I have long been a fan of Greg Satell's writings on innovation, and, for the past five years or so, we have used him as a source of innovation inspiration and good ideas in the joint executive program on Driving Strategic Innovation, that is a partnership between MIT's Sloan School of Management and IMD. What sets Greg apart from other observers of the innovation scene is his broad range of vision and references, his practical experience and the effectiveness of his writing. There are few people that I know who can weave these three attributes together as well as Greg has done. I think that he has made a mark on social media and through his Forbes and Harvard Business Review writing that has made him one of the more visible commentators on innovation related issues today, and I would look forward to any innovation-project that he is associated with."
-Bill Fischer, Professor of Innovation Management, IMD, Author of Reinventing Giants and The Idea Hunter

"As a scientist, a physician and an entrepreneur, I enjoy reading Greg Satell's writings because they are insightful and thought provoking. In our current healthcare transformation initiative, I am often faced with very complex problems with no clear or precedent solution. I find myself referring back to past articles by Greg as I find them helpful as I think through particularly challenging issues."
-Lynda Chin, Associate Vice Chancellor and Chief Innovation Officer, University of Texas

"Greg Satell consulted me on his recent article for Forbes on the emerging battery revolutions in transportation and the electricity grid. He was remarkably insightful and our several conversations by phone and email were unusually lively and substantive. His fast thinking stands out - he picked up my thoughts immediately and built on them as we spoke, imagining how to incorporate them into the logic and flow of the article. The final product hit the mark, not only fully and correctly incorporating my thoughts but also capturing the expansive outlook and challenges for the field in a few cogent paragraphs. In my view, he is among the most effective writers and thinker that I have worked with."
-George Crabtree, Director, Joint Center For Energy Storage Research at Argonne National Laboratory

"For every decent source of real insight into the ways of the web there are a thousand pretenders. Digital Tonto is one of the rare few with a bit of substance in all that ether. More than the digispeak, Greg knows his stuff from first hand, upstream business experience. For me that's key. Precedence in the cut and thrust of sales and marketing offline - because the online stuff is still a great idea waiting for long-term substantiation. We know full well it's taken off - we just don't really understand the mathematics of sustained flight - or how to steer the ship. Greg Satell points the way."
-Rishad Tobaccowala, Chief Strategist and Member of Global Board of Directors, Publicis GroupeNamed By Time Magazine as one of "Top 5 Marketing Innovators"
"Greg Satell's writing offers a thought-provoking take on innovation in media, science, and technology, which helps me think more clearly about issues in my business. He is also adept at situating today's challenges in a broader historical context, which makes it a great read too."
-Michael Rubenstein, President, AppNexus

"Innovation and strategy must be closely intertwined for organisations to succeed, yet they are often treated as two distinct areas. Greg Satell is one of the best thinkers today at the intersection of the two. He has an excellent grasp of the theory involved, and combines it well with his practical experience as a manager and strategist."
-Tim Kastelle, Associate Professor of Innovation Management And MBA Director, University of Queensland

"Greg Satell is a thoughtful, insightful and entertaining writer. His articles always make me think. I would read and recommend any book Greg writes. "
-Saul Kaplan, Founder and Chief Catalyst, The Business Innovation Factory Author, Business Innovation Factory

"Greg is an engaging storyteller and fluid writer, and a delightful partner for me as an editor. He is very receptive to edits, but thoughtfully pushes back when I want to cut out something he considers essential. Understanding why he wants to keep a particular paragraph always helps me gain a greater understanding of his thinking and the message he's trying to convey, and ultimately makes the final piece much sharper. Moreover, he has a great sense of humor and is very patient! I wish all my authors were this easy to work with."
-Sarah Green Carmichael, Senior Editor, Harvard Business Review

"As soon as I see - in my twitter feed or at Harvard Business Review, or anywhere else - that Greg Satell has written a new piece, I know that I am going to learn something new and it is going to be...


Available Editions

EDITION Hardcover
ISBN 9781259862250
PRICE $30.00 (USD)

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