"Turning data into dollars isn't only a matter of putting raw data up for sale. Wells and Chiang show in this book that there are many ways to add value to data, and that many of them involve analytics. This book is for any executive who wants data to benefit the bottom line." --Thomas H. Davenport, Distinguished Professor, Babson College, author of Competing on Analytics and Only Humans Need Apply

"Succeeding with analytics is hard. It takes discipline and attention to detail. Everything from data inputs, to metric computation, to interpretation, to presenting of the results must be thought through, well executed, and documented. This book provides detailed guidance on a wide range of specific steps, decisions, and actions that must be undertaken if you wish to successfully create and deploy analytic processes in your organization." --Bill Franks, Chief Analytics Officer, Teradata and author of the books Taming The Big Data Tidal Wave and The Analytics Revolution

"Effectively using and monetizing data is one of the critical challenges facing organizations today. This book goes to the heart of the challenge by focusing immediately and systematically on decisions and on the 'so what?' that is essential for a successful data-driven, analytical business." --James Taylor, CEO of Decision Management Solutions and author of Real-World Decision Modeling with DMN

"Andrew and Kathy have laid out a great framework for coming up with analytical solutions to business problems. The real-world examples they have provided using their approach is a must-read for aspiring analysts as well as decision makers. I am sure organizations can benefit from implementing this approach to extract value from their data assets." --Dev Koushik, Vice President, Global Revenue Optimization and Distribution Operations, IHG 

"Data is a company's most important asset and monetizing data should be central to every company's strategy in the future. Monetizing Your Data provides a practical blueprint to build out the critical capabilities that are required to execute on monetizing data." --Bill Groves, Chief Data & Analytic Officer, Honeywell International Inc.

"Aircraft systems are complex, but pilots receive easy to read and understand, actionable, credible information from their cockpits. Business is extremely complex but has lacked a 'cockpit' where data is credible and actionable. In Monetizing Your Data, Kathy and Andrew have now developed a blueprint for a cockpit, that for the first time can reap true rewards from data." --Roberto Peon, former Chief Marketing Officer and President, Brazil for BellSouth International

About the Authors:

KATHY WILLIAMS CHIANG is an established business analytics practitioner with expertise in guided analytics, analytic data mart development, and business planning. Prior to her current position as vice president of business insights at Wunderman Data Management, Ms. Chiang consulted with Aspirent on numerous analytic projects for several multinational clients including IHG and Coca Cola, among others. She has also worked for multinational corporations including Telecommunications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International, and Portman Overseas. Ms. Chiang is experienced in designing and developing analytic tools and management dashboards that inform, matter, and drive action. She is highly skilled in data exploration, analysis, visualization, and presentation, and has developed solutions in the telecom, hospitality, and consumer products industries covering customer experience, marketing campaigns, revenue management, and web analytics. Ms. Chiang, a native of New Orleans, holds a Bachelor of Science degree in Chemistry, summa cum laude with University honors (4.0), from Louisiana State University, as well as an MBA from Tulane University. She is a member of Phi Beta Kappa and Mensa.