Cultivating a Creative Culture

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Pub Date 13 Jun 2017 | Archive Date 07 Jul 2017

Description

We create human-centered interactions and experiences in our field. Empathetic purpose drives our every decision. Mobile First? In reality, it’s humans first. This same mentality, turned inward, forms the cornerstone of something amazing: a creative culture.

Designers and front-enders have a unique advantage in solving the cultural problems in business that are sucking the life out of us. Several, in fact. The principles discussed in this book derive from the perspectives and skillsets we already use daily: empathy, objectivity and, yes, ample creativity. Join Justin Dauer as he notes through examples, case studies, and human-centered tactics how we can all get there. 

We create human-centered interactions and experiences in our field. Empathetic purpose drives our every decision. Mobile First? In reality, it’s humans first. This...


Available Editions

EDITION Paperback
ISBN 9780692840672
PRICE $22.00 (USD)

Average rating from 7 members


Featured Reviews

Easy and entertaining read. I can relate to this book since I am a designer.
This book is a little bit different from other business books. There are a lot of interesting advice from this book that I can apply. Recommended!

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