Cave Carson Has a Cybernetic Eye Vol. 1: Going Underground
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Pub Date Jul 4 2017 | Archive Date Jul 4 2017
DC Entertainment | DC Comics
Description
Cave Carson was once the world’s greatest underground adventurer—but that was a long time ago. When he settled down with his wife, Eileen, to raise their daughter, Chloe, he traded the controls of his vehicle, the Mighty Mole Mark 1, for a desk and keyboard. Since then, Cave has led a quiet life—even with the constant distraction of his otherworldly cybernetic eye.
But when a sudden illness claims Eileen’s life, Cave’s tranquil existence is shattered—and he and Chloe soon find themselves hurtling down a terrifying tunnel of danger, discovery, mayhem and madness.
At the bottom of that tunnel lie secrets buried for decades—secrets that hold the key to thwarting a conspiracy that threatens to consume the surface and subterranean worlds alike. But will Cave and his intrepid team of super-spelunkers be able to overcome this new generation of evil—or is there less to this hero than meets the eye? Collects issues #1-6.
Marketing Plan
- National Media Campaign including National Public Radio and national print features and review coverage.
- Extensive online support including EW, USA Today, PopMatters, Ain't It Cool News, IGN, CBR, Comic Vine, Newsarama and various comic book blogs and pop culture sites.
- Press coverage in music news outlets, including Rolling Stone, Spin, Sterogum, Pitchfork and Billboard
- National advertising: Goodreads in-book advertising, Comic Book Resources, IGN, Newsarama, College Humor, Hero Complex, latimes.com, The Onion
- Digital ARC available February 2017
- Trade advertising includes Shelf Awareness and Booklist
- Email blasts sent to libraries, retailers and media
- Ingram and Baker & Taylor advertising
- Advertising on music websites, including Rolling Stone, Spin, Sterogum, Pitchfork and Billboard
- Cross-promotion on music streaming sites such as Spotify, Apple Music and Pandora
- Promotion on dccomics.com; goodreads.com
- Goodreads giveaway
- Promotion through DC Comics social media (Facebook, Twitter, blogs)
- Support at trade book and comic shows
- Promotional graphic novels poster and bookmarks
- Promotional ashcan comics distributed at San Diego Comic-Con, New York Comic Con and Wondercon
- Promotional co-op allowance
- In-store co-op advertising
- In-book advertising on DC Comics/Vertigo periodicals
Available Editions
| EDITION | Other Format |
| ISBN | 9781401270827 |
| PRICE | $16.99 (USD) |
| PAGES | 176 |
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