North

How to Live Scandinavian

by Brontë Aurell

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Pub Date Sep 07 2017 | Archive Date Oct 24 2017

Quarto Publishing Group - Aurum Press | Aurum

Crafts & Hobbies | Home & Garden

Description

This complete guide to the Scandinavia is filled with travel tips, cultural and historical facts, recipes, and inspirational photography from the Nordic nations.

Why are Scandinavians constantly topping the happiness table? How do you get more Scandi-style in your life? Just how do you use lagom? Whether you want your apartment to look like it belongs in Copenhagen, to workout like a Norwegian or to make cinnamon buns like a Swede, this is the ultimate insider’s guide to the countries of the north.

Full of inspiration and ideas, how-tos and recipes to help you experience the very best of Scandinavian design, philosophy, cookery, and culture, this honest behind-the-scenes look at the culture provides an invaluable insight into the wonderful and visually stunning world of Scandinavia. Like her viking ancestors before her, Brontë Aurell left Denmark to explore the world beyond home shores and in her travels has come to understand the fascination with her kinfolk, as well as seeing the idiosyncrasies of the Scandinavian lifestyle that locals take for granted.

With a signature wit and a keen eye for detail, she takes you on a journey through fjords and mountains, farmlands, and cities to better understand these three nations and what makes each one so unique. So get outdoors, learn the life lesson that there's no such thing as bad weather (only bad clothing), and you may discover your inner Scandi sooner than you think.

From the How To Live... series of insightful guides to some of the most intriguing cultures and locations on the planet, other books available include How To Live Japanese, How To Live Korean, and How to Live Icelandic.

This complete guide to the Scandinavia is filled with travel tips, cultural and historical facts, recipes, and inspirational photography from the Nordic nations.

Why are Scandinavians constantly...

Marketing Plan

Campaign Focus:

This is the ultimate insider’s guide to the countries of the Nørth, full of inspiration and ideas, how to’s and recipes to help you experience the very best of Scandinavian design, cookery, philosophy, and culture.

Key Selling Points:

· A beautifully crafted book which explains and celebrates the best aspects of Scandi living

· Full of inspiration and ideas, how to’s and recipes to help you experience the very best of Scandinavian design, cookery, philosophy, culture

· Author is a Danish entrepreneur, restaurateur and cook and with her Swedish husband Jonas, she runs the acclaimed ScandiKitchen Café in London

Publicity/Media:

· Advance copies to: Bon Appetit, Conde Naste Traveler, Food & Wine, Martha Stewart

Living, Real Simple, Saveur, Sunset, Vanity Fair

Review copies to inflight magazines: American Airways, SKY

· Review copies to food and style editors at top 25 newsprint

· Review copy to top food podcast sites: Burnt Toast, NPR/the salt, Spilled Milk

· Review copy push to top food, lifestyle and culture sites: HuffPost-Food, Paste, SplendidTable.com, The Week

· Review copy push to top food and lifestyle blogs: Apartment Therapy, BuzzFeed, Food52, TheKitchn, Leite’s Culinaria, DesignSponge, Refinery29, Thrillest

Campaign Focus:

This is the ultimate insider’s guide to the countries of the Nørth, full of inspiration and ideas, how to’s and recipes to help you experience the very best of Scandinavian design...