Creating Competitive Advantage
How to be Strategically Ahead in Changing Markets
by Kevin Uphill
Pub Date 03 Feb 2016
Talking about this book? Be sure to tag it using #CreatingCompetitiveAdvantage #NetGalley
Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition. Through tools (both within the book and downloadable), practical exercises, case studies, and advice, author Kevin Uphill provides ideas and information on why, when, and how to successfully anticipate change and therefore, improve strategy in accelerated and fast evolving times.