Dividends of Decency

How Values-Based Leadership will Help Business Flourish in Trump's America

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Pub Date 14 Apr 2018 | Archive Date 22 Feb 2018

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Description

When former executive and entrepreneur Don Sheppard awoke the morning after the 2016 U.S. presidential election, he was horrified to learn that Donald Trump had become the 45th president of the United States. Committed to strong business principles and ethics throughout his varied career, Sheppard was concerned about the role model Trump as a businessperson—and now the most powerful person in the world—presented to corporate America, and to broader society in general. Leaders strongly influence those who follow them, and there had to be a better way. Part business manifesto and part memoir, The Decency Dividend shows why and how doing the right thing in business is also doing the right thing for business. Principles and profits are not mutually exclusive; in fact, conducting business in a principled way can significantly improve profits as well as relationships with all key stakeholders—employees, customers, suppliers and partners, shareholders and the community at large. After decades of corporate scandals—including Enron, and Lehman Brothers and the other firms who precipitated the Great Recession of 2008-09—the ethical bar for business has fallen to a new low in Trump’s America. The Decency Dividend is a timely reminder of what is truly important in business, and a guide to values-based leadership that will help American business indeed be great again—by being ethical, accountable and sustainable.

When former executive and entrepreneur Don Sheppard awoke the morning after the 2016 U.S. presidential election, he was horrified to learn that Donald Trump had become the 45th president of the...


A Note From the Publisher

Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.

Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.


Marketing Plan

About the Author:

Donald Lee Sheppard emerged from humble beginnings in a Northern Ontario mining town to become a leader in employee benefits consulting and communications. During his career he rapidly rose through the ranks of companies such as Manulife, William M. Mercer, and Johnson & Higgins. Later, Sheppard built and sold his own employee communications consulting firm, Sheppard Associates. Currently the CEO of Sheppard Properties, LLC, he is actively involved in a host of charitable ventures. He pedaled coast-to-coast in a cross-country cycling fundraiser and has had a significant positive impact on youth soccer in America, receiving several awards for outstanding community service.

About the Author:

Donald Lee Sheppard emerged from humble beginnings in a Northern Ontario mining town to become a leader in employee benefits consulting and communications. During his career he...


Available Editions

EDITION Other Format
ISBN 9781773270326
PRICE $26.95 (USD)
PAGES 272