Marketing:
6  Months Prior to Pub Date

• Explore & partner with author on marketing & sales opportunities
• Update Author’s pages at Goodreads, Amazon,
• Begin social media efforts via author’s platform(s) with announcements, sneak peaks, etc.
• Long-lead publicity pitch starts – PDF and/or galleys sent

1 – 3 Months Prior to pub date & Ongoing

• Short and long lead publicity campaign at gardening and related outlets, including rural living, farming, country living media – magazines, radio, blogs & websites
• Short and long lead publicity to at daily newspapers and syndicated gardening writers
• Utilize author’s connections in the gardening community including The American Horticultural Society, media outlets, any lists from previous books, etc.
• Create videos with book content to use at You Tube and at Facebook – with tagline “from the author of “Good Bug, Bad Bug”
• Book giveaways will be offered through gardening blogs and websites, QPG blogs, social media events, and supporting blogs
• Online advertisements and sponsored posts in online communities
• Posters, postcards, online advertisements, tbd
• Social media campaign to include exceprts, giveaways, previews
• Feature book at Mother Earth News Fairs – possible speaking appearance for author (closest Fair two hours from Pittsburgh – author’s residence
• Create any marketing collateral – posters, sell-sheets, postcards – as needed

Publicity/Media Targets & Strategy:

• Local Pittsburgh (and PA) – based gardening media including Pittsburgh Tribune-Review, Pittsburgh Post-Gazette, Pittsburgh Observer Reporter, Fine Gardening
• National Media – outlets the author has worked with: Organic Gardening, Fine Gardening, Urban Farm, Hobby Farms
• National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design,
• Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune (heavily syndicates gardening content to multiple markets), Arizona Star, Denver Post, Atlanta Journal Constitution
• Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener,
• Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management
•  Blogs and Websites:  Grumpy Gardener, GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden , Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild
• Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness
• Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib

Online/Social Media Marketing Initiatives:

• Promotions via Quarto Homes and author’s Facebook and Twitter pages
• Promotions/Giveaways: Goodreads/Amazon, Quarto Homes, various blogs and websites – pre-pub giveaways
• Advertising: Select print and online; boosted social media posts