Marketing:
6  Months Prior to Pub Date

• Update Author’s pages at Goodreads, Amazon,
• Begin social media efforts via author’s platform(s) with announcements, sneak peaks, etc.
• Long-lead publicity pitch starts – PDF and/or galleys sent

1 – 3 Months Prior to and after pub date

• Short and long lead publicity campaign at gardening and related outlets, including rural living, farming, country living media – magazines, radio, blogs & websites
• Short and long lead publicity to at daily newspapers and syndicated gardening writers, blogs, websites
• Create videos with book content to use at You Tube and at Facebook 
• Book giveaways will be offered through gardening blogs and websites, QPG blogs, social media events, and supporting blogs
• Online advertisements and sponsored posts in online communities
• Social media campaign to include exceprts, giveaways, previews
• Feature book at Mother Earth News Fairs
• Create any marketing collateral – posters, sell-sheets, postcards – as needed

Publicity/Media Targets & Strategy:

• Local Cincinnati media – reviews and profiles in newspapers The Cincinnati Enquirer, Brookville Democrat, City Beat, Suburban Life; television WKRC, WCPO Weekend, Fox 19 Morning News, Good Morning Cincinnati; magazines Housetrends Cincinnati, Cincinnati Magazine
• National Media – Permaculture magazine, Horticulture magazine (BASED IN CINCINNATI) Organic Gardening, Fine Gardening, Urban Farm, Hobby Farms
• National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design,
• Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune (heavily syndicates gardening content to multiple markets), Arizona Star, Denver Post, Atlanta Journal Constitution
• Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener,
• Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management 
• Blogs and Websites:  Grumpy Gardener, GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden , Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild
• Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness
• Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
• 
  

Online/Social Media Marketing Initiatives:

• Promotions via Quarto Homes and author’s Facebook and Twitter pages
• Promotions/Giveaways: Goodreads/Amazon, Quarto Homes, various blogs and websites – pre-pub giveaways
• Advertising: Select print and online; boosted social media posts