Campaign Focus:
Since the first book, Straw Bale Gardens, was published in 2013, this method of growing vegetables has exploded in popularity and is now being practiced across the world. By coming along on this guided tour of the Straw Bale Planet, you are sure to find many situations that match yours, and that you can learn from when planning and starting your very own SBG.   Straw Bale Planet doesn't just teach from example, it also traces the evolution of the SBG movement from its inception on a small tree farm in Minnesota. This is more than just a home gardening phenomenon; it’s an institution that is being employed to combat world hunger in countries like Cambodia, Argentina, and Costa Rica. This guidebook is filled with practical information for home gardeners who want to adopt the method. You'll see the countless iterations of the method in a huge variety of climates and situations, giving you the best road map to adapting the method to make their own gardens even more successful.   
 
Key Selling Points:

• Straw Bale Gardening has been the most popular new gardening method the past four years
• Karsten has a very large online following with over 106,000 followers; very aggressive and active at communicating with this audience.
• Big budget advertising at Facebook to drive book sales via author
• A show-by-example guide for solving any vegetable gardening challenge with your own Straw Bale Garden.
• The collective wisdom and ingenuity of the more than 500,000 gardeners who have begun growing in straw bales worldwide in just the past three years.
• A behind-the-scenes look at the biggest home gardening phenomenon in the past generation.

 Key Campaign Activity

• Pre-order email and social media campaign; social media advertising via the author
• Giveaways at Goodreads and gardening and rural living outlets
• Full-scale national publicity campaign at gardening,lifestyle,  green and rural living outlets
• Promoted Facebook posts, social media campaign via Quarto Knows
• Highlight in B2B and B2C email campaigns
• Feature at Mother Earth News Fairs

 Publicity/Media

• Local Minnesota media including TV and print, in Twin Cities and rural MN; newspapers to include Minneapolis Star Tribune, St. Paul Pioneer-Press, Duluth News-Tribune, Rochester Post-Bulletin
• National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design,
• Daily Newspapers with home & gardening coverage – Minneapolis Star-Tribune, Cleveland Plain Dealer, Dallas Morning News, Chicago Tribune, Houston Chronicle, Sacramento Bee, Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Arizona Star, Denver Post, Atlanta Journal Constitution
• Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener
• Syndication and wire services: Associated Press, Knight Ridder, Tribune Media Services,
• Rural Living-related outlets: Green Craft Magazine Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mary Jane’s Farm Mother Earth News, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter
• Green Living/Sustainability outlets including, Green Life, Earth911.com, Greenability, Crunchy Green Mom, Eco DaddyO, Green Phone Booth
• Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management 
• Blogs and Websites: Garden Therapy, GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden, Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild
• Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness
• Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib