Disruptive Selling

A New Strategic Approach to Sales, Marketing and Customer Service

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Pub Date 03 Apr 2018 | Archive Date 30 Apr 2018

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Description

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.

The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer.

This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.

Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys.

Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case...


Available Editions

EDITION Other Format
ISBN 9780749482343
PRICE $34.99 (USD)
PAGES 208

Average rating from 1 member


Featured Reviews

Disruptive Selling is a must have in my opinion! Well research and plenty of useful information. Thanks so much for the opportunity, I will definitely recommend this book!

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