Campaign Focus:

In Upcycling Outdoors, Max McMurdo teaches you how to discover your inner design genius, where to find great scrap items, and techniques on how to transform them into great design for your garden and outdoor spaces

Key Selling Points:

· Following on from his highly successful first book Upcycling, designer, upcycler and entrepreneur Max McMurdo has a large following thanks to his TV appearances on popular UK programs such as C4’s Amazing Spaces, How to Live Mortgage Free with Sarah Beeney and Shed of the Year.

· Since appearing on Dragon’s Den in 2007, Max’s business, reestore, now designs and produces collectable pieces of upcycling.

· Max believes that eco-friendly products do not need to be made from mud and hemp; they can be contemporary, stylish and desirable as well as taking the environment into

Key Campaign Activity

· Marketing and publicity campaign at gardening, craft, home improvement, DIY, and related lifestyle outlets

· Utilize social media campaign, specifically Pinterest

· Giveaways at Goodreads and select blogs and websites

· Include in Quarto B2C and B2B campaign

· Create sell-sheet for specialty sales accounts

Publicity/Media:

· Primary print magazines, DIY, Craft, Green Living, Rural Living: Better Homes & Gardens Do It Yourself, This Old House, HGTV, Popular Mechanics, Good Housekeeping, Green Craft Magazine Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mary Jane’s Farm Mother Earth News, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter

· Primary print magazines, mass appeal/consumer general interest: TRACTOR SUPPLY CO. magazine Out Here, Parade, USA Today Weekend, Better Homes & Gardens, People, US Weekly, Time, Reader’s Digest, AARP, Costco Connection (is author a Costco member?), New York Times Magazine, Rachel Ray Everyday, Oprah, Midwest Living, Washington Post Magazine, Woman’s World

· Key blogs and websites: HGTV, Green Life, Earth911.com, Greenability, Crunchy Green Mom, Eco DaddyO, Green Phone Booth, DIYorNot.com, DIY Show Off, Pretty Handy Girl, The Ugly Duckling House, Making this Home, Lez Renovate, Yellow Brick Home, Sawdust Girl, Rambling

Renovators, Home Restoration, Money Pit, Acme DIY, Thrifty & Chic, Simple Dwellings, We Know Stuff, Better After, Recaptured Home, Reclaimed Home

· Daily Newspapers: Omaha World-Herald, Akron Beacn-Journal, Dallas Morning News, Chicago Tribune, Washington Post, Indianapolis Star, The Gazette, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Wall Street Journal, Minneapolis Star-Tribune, San Diego Union-Tribune,

· Upcycling/Reusing Podcasts: Talking Trash with Terra Cycle, Reclaimed Audio, Craftsanity, The Green Divas Radio Show Podcast, Homestyle Green, How You Can Save The World, Guneapigging Green

· Wire Services: AP, Knight-Ridder, King Features Syndicate, Tribune Media Services,

· Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib

· Pursue guest posts, articles by the author